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How to add custom tags in BlueWinston

We are very happy, we have just released new update of BlueWinston with brand new feature - Add custom tag. Is is very useful when you need to use more tags from product XML feed in campaign. You can add more custom tags in part Tag assignment & filters. There is no limit for these

By | June 1st, 2018|Categories: Features|0 Comments

How to calculate ROAS

ROAS targeting can be very important for PPC campaigns in Google AdWords. It is the metric, that says you, if you are in profit or in lost. The goal of this bidding strategy is to maximize revenue from Ads, but to preserve intended cost-benefit ratio. In product ads every conversion can have different conversion value,

By | May 28th, 2018|Categories: How To Create|0 Comments

Target ROAS and Automation in Google AdWords

In this article, we will talk about PPC campaign automation in AdWords and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of data sources. With the automation is

By | May 28th, 2018|Categories: Features, How To Create, News|0 Comments

How to lead users from Google text Ad to Conversion on e-shop

Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect. Google introduced a very efficient way to advertise in their search engine - whether for small or large businesses. It is PPC advertising (Pay Per Click

By | May 7th, 2018|Categories: How To Create, News|0 Comments

Automatic splitting campaigns

We are very happy, that we have just released new update of BlueWinston with brand new feature - Automatic splitting campaigns. When you have more than 10 000 products in one campaigns, BlueWinston automatically splits campaigns into subcampaigns. In this case you will see small "+" mark in front of campaign type name. When you

By | February 28th, 2018|Categories: Features|0 Comments

How to create profitable Product DSA campaigns for Google Search

You can create via BlueWinston.com (an innovative product ads tool for Google product DSA campaigns - well known as DSA-P. Automated ads are created from XML product data feed and used for Google text Search. In DSA campaigns no keywords are created, only Ad Groups (one adgroup = 1 product). Google itself decides when to show your ad,

By | January 17th, 2018|Categories: How To Create|0 Comments

Searchterm based product campaigns – best results ever!

Luigi´s Human Search based campaigns As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi´s campaigns. The base data for these Luigi´s campaigns are searchterms that have

By | January 16th, 2018|Categories: Case studies, Features|0 Comments

How to create profitable Product text ads for Google Search

Product campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns (look at the introduction to Product Campaigns) Product DSA campaigns Product - Group campaigns Product non-brand campaigns Luigi´s campaigns (very

By | January 15th, 2018|Categories: How To Create|0 Comments

How to create Product-Group text ads for Google Search

Product-Group campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns Product DSA campaigns Product - Group campaigns (look at the introduction to Product-Group campaigns) Product non-brand campaigns Luigi´s campaigns (very unique

By | January 15th, 2018|Categories: How To Create|0 Comments

AdWords automated rules / bidding scripts for better performance

Here are automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in AdWords from connected Google Analytics account.  You can add these scripts here: Automate > Manage rules. Usually there are all BlueWinston campaigns with prefix BW. If your BlueWinston campaigns have

By | November 20th, 2017|Categories: How To Create|Tags: , , , , |0 Comments

Invoice email in account settings

When you would like to send invoice from BlueWinston account, till now invoices were sent to registration email. The registration email can belong to eshop, to agency or to PPC freelancer. In all three cases the invoice is the same but came to different email address. We have added new feature, so from now you

By | November 13th, 2017|Categories: Features|0 Comments

How are Bad Words solved in BlueWinston – manual request

 During campaign creation process there are created keywords from product names. And there are words, that Adwords understand as bad words. After first update of BlueWinston campaigns to Adwords, AdWords will send back information about bad words - most of them will appear in part AdWords - Bad Words. There are 3 types of Bad

By | October 24th, 2017|Categories: Features, How To Create|0 Comments
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