How would you proceed if you were interested in the engagement with new potential clients? In life, the first impression is the most important, and in the world of text ads it goes likewise. You are attempting to make an excellent first impression, to attract customer´s attention. The first displays of your webpage are always
Extra characters for text ads? Yes! What would you say to one more headline…? Plus one more description! The Google Ads expands the number of characters for responsive text ads in Search Network. During this autumn, the new format of text ads will be maintained and standard text ads will become longer. What is the change?
In some cases you need to create product campaign with keywords that do not consists of manufacturer. You have to be very careful with creation of non-brand product campaigns, but you can gain interesting traffic to your eshop. There are two options for non-brand product campaigns: 1. Product non-brand campaign Create this product campaign in
We are very happy, we have just released new update of BlueWinston with brand new feature - Add custom tag. Is is very useful when you need to use more tags from product XML feed in campaign. You can add more custom tags in part Tag assignment & filters. There is no limit for these
ROAS targeting can be very important for PPC campaigns in Google AdWords. It is the metric, that says you, if you are in profit or in lost. The goal of this bidding strategy is to maximize revenue from Ads, but to preserve intended cost-benefit ratio. In product ads every conversion can have different conversion value,
In this article, we will talk about PPC campaign automation in AdWords and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of data sources. With the automation is
Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect. Google introduced a very efficient way to advertise in their search engine - whether for small or large businesses. It is PPC advertising (Pay Per Click
It is quite often that some of your words are not allowed in AdWords, so you see them in AdWords as Bad words. You can see these Bad words also in your BlueWinston account (left menu > AdWords > Bad words). Now you can add alternatives to Bad words directly in BlueWinston Alternatives will be updated
We are very happy, that we have just released new update of BlueWinston with brand new feature - Automatic splitting campaigns. When you have more than 10 000 products in one campaigns, BlueWinston automatically splits campaigns into subcampaigns. In this case you will see small "+" mark in front of campaign type name. When you
Product campaigns can be also used and fully automatic for travel agencies all over the world. It is quite easy to create and automate ads for Google Search. Thanks to automation of PPC campaigns you save time and you are also able to send users to very specific landing pages. You need only prepare "special" XML feed.
1. How to hide some characters in Ads? Sometimes you need to hide some words from Ads, for example b-stock, used, refurbished and so on. Go to BlueWinston > AdWords > Bad words > Insert custom bad word In this case insert "b-stock". Feature for hiding bad words is defaultly switched on in Ads Creation. So, BlueWinston
You can create via BlueWinston.com (an innovative product ads tool for Google product DSA campaigns - well known as DSA-P. Automated ads are created from XML product data feed and used for Google text Search. In DSA campaigns no keywords are created, only Ad Groups (one adgroup = 1 product). Google itself decides when to show your ad,
Luigi´s Human Search based campaigns As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi´s campaigns. The base data for these Luigi´s campaigns are searchterms that have
Product campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns (look at the introduction to Product Campaigns) Product DSA campaigns Product - Group campaigns Product non-brand campaigns Luigi´s campaigns (very
Product-Group campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns Product DSA campaigns Product - Group campaigns (look at the introduction to Product-Group campaigns) Product non-brand campaigns Luigi´s campaigns (very unique