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Searchterm based product campaigns – best results ever!

By | January 16th, 2018|Categories: Case studies, Features|

Luigi´s Human Search based campaigns As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi´s campaigns. The base data for these Luigi´s campaigns are searchterms that have

How to create profitable Product text ads for Google Search

By | January 15th, 2018|Categories: How To Create|

Product campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns (look at the introduction to Product Campaigns) Product DSA campaigns Product - Group campaigns Product non-brand campaigns Luigi´s campaigns (very

How to create Product-Group text ads for Google Search

By | January 15th, 2018|Categories: How To Create|

Product-Group campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns Product DSA campaigns Product - Group campaigns (look at the introduction to Product-Group campaigns) Product non-brand campaigns Luigi´s campaigns (very unique

BlueWinston’s Affiliate Program -> 20% lifetime reward

By | June 25th, 2017|Categories: Features|

We proudly present long awaited BlueWinston's Affiliate program! Are you an online marketing agency, freelancer, webdevelopment or webhosting company and you want to offer BlueWinston to your customers? Join our affiliate program and share our money and fame. BlueWinston is awesom. I wanna join! How does the affiliate program work? 20% lifetime reward Up to 90 days

How to add alternatives to Bad words in AdWords

By | April 11th, 2018|Categories: Features|

It is quite often that some of your words are not allowed in AdWords, so you see them in AdWords as Bad words. You can see these Bad words also in your BlueWinston account (left menu > AdWords > Bad words). Now you can add alternatives to Bad words directly in BlueWinston Alternatives will be updated

AdWords automated rules / bidding scripts for better performance

By | November 20th, 2017|Categories: How To Create|Tags: , , , , |

Here are automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in AdWords from connected Google Analytics account.  You can add these scripts here: Automate > Manage rules. Usually there are all BlueWinston campaigns with prefix BW. If your BlueWinston campaigns have

Invoice email in account settings

By | November 13th, 2017|Categories: Features|

When you would like to send invoice from BlueWinston account, till now invoices were sent to registration email. The registration email can belong to eshop, to agency or to PPC freelancer. In all three cases the invoice is the same but came to different email address. We have added new feature, so from now you

Keyword research in 2017

By | October 12th, 2017|Categories: News|

Keyword research is one of the most important things to do, when you are going to launch Google AdWords campaign, or if you want to be visited via organic search. You need to be focused on keywords which are the most appropriate for your business and also you need to think of the competitiveness. When

How to create One Word Product-Group KWs for some cases?

By | June 29th, 2017|Categories: How To Create|

In some cases there is big need / demand to have one word keywords. Like for example in product category "Medicaments". We can have product names like: Zentiva Celaskon 250mg Zentiva Celaskon 500mg red orange Zentiva Celaskon 500mg lemon etc... With standard Truncation settings we can get keyword generated by truncating till chosen tag <manufacturer> (in

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