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How to create unique Product, Product-Group & Dynamic Search Ads campaigns

AdWords automated rules / bidding scripts for better performance

By | November 20th, 2017|Categories: How To Create|Tags: , , , , |

Here are automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in AdWords from connected Google Analytics account.  You can add these scripts here: Automate > Manage rules. Usually there are all BlueWinston campaigns with prefix BW. If your BlueWinston campaigns have

How to create One Word Product-Group KWs for some cases?

By | June 29th, 2017|Categories: How To Create|

In some cases there is big need / demand to have one word keywords. Like for example in product category "Medicaments". We can have product names like: Zentiva Celaskon 250mg Zentiva Celaskon 500mg red orange Zentiva Celaskon 500mg lemon etc... With standard Truncation settings we can get keyword generated by truncating till chosen tag <manufacturer> (in

Two options how to create unique Product-Group campaigns

By | June 21st, 2017|Categories: How To Create|

Option #1: Perfect product-group keywords In this image we can see the original product names which will be targeted by our cleared and truncated keywords. As you can see, there is very important to get right keywords to remove some unnecessary words like "pánska" (means men), "outdoor" (means outdoor), "bunda" (means jacket) to get suitable

Enhanced URL suffix builder

By | May 28th, 2017|Categories: Features, How To Create|

  Many customers wanted solution how to automatically add suffixes, utm parameters and valuetracking codes inside of the Target URLs created in Product campaigns for Google AdWords (Search) in our innovative product ads tool - Proudly present Enhanced URL suffix builder which allows you to manage your URL suffixes. Example of using URL suffix builder

Why the system does not generate any product keyword?

By | April 18th, 2017|Categories: How To Create|Tags: |

Probably the thing is that the client has more than one product with identical names in the XML product data feed. This happens when, for example meats products from the segment of clothes, shoes, etc., which are different color whether size variants as we can see on example below where are some gloves with 3

How Truncating works for Product names?

By | March 22nd, 2017|Categories: Features, How To Create, News|Tags: , , |

Try to imagine that we have product called: ELECTROLUX EJ 11800 AW stand alone fridge with freezer Normally, you would get very bad and unsuitable keyword with low search volume. Only solution would be to clear your product name and hide manually "stand alone fridge with freezer"phrase. Thanks to our unique solution called Truncating =

How to bulk remove words from keywords before some TAG

By | March 19th, 2017|Categories: Features, How To Create|Tags: , , |

It's very often that your products and their product names have some unnecessary / unwanted descriptive words at the beginning. Until now, there was only solution how to delete some words from created keywords just via functionality called "Words to remove", but the process was really complicated and you have to know what exactly words

How to deal with Text ads disapproval reasons?

By | March 9th, 2017|Categories: Features, How To Create|Tags: , , |

It's very often that your ads are disapproved because of some reasons like symbols, trademark policy, or something else... When you create new product campaign via BlueWinston - it is automatically uploaded withing few minutes right into your AdWords account. Thanks to API connection between BlueWinston vs. AdWords, we are getting news about bad words

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