Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect. Google introduced a very efficient way to advertise in their search engine - whether for small or large businesses. It is PPC advertising (Pay Per Click
Product campaigns can be also used and fully automatic for travel agencies all over the world. It is quite easy to create and automate ads for Google Search. Thanks to automation of PPC campaigns you save time and you are also able to send users to very specific landing pages. You need only prepare "special" XML feed.
Product campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns (look at the introduction to Product Campaigns) Product DSA campaigns Product - Group campaigns Product non-brand campaigns Luigi´s campaigns (very
Product-Group campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns Product DSA campaigns Product - Group campaigns (look at the introduction to Product-Group campaigns) Product non-brand campaigns Luigi´s campaigns (very unique
Here are automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in AdWords from connected Google Analytics account. You can add these scripts here: Automate > Manage rules. Usually there are all BlueWinston campaigns with prefix BW. If your BlueWinston campaigns have
During campaign creation process there are created keywords from product names. And there are words, that Adwords understand as bad words. After first update of BlueWinston campaigns to Adwords, AdWords will send back information about bad words - most of them will appear in part AdWords - Bad Words. There are 3 types of Bad
When you would like to promote your products on Google text search, you need XML data feed and you can connect your AdWords via API with BlueWinston. Here are quick steps how to advertise all your product in just a few minutes: 1. First of all. You should create product campaign Choose from left menu
I am really happy that I can show you the brand new 2 features for the section "Ad pattern creator" inside of BlueWinston's tool. 1st feature called "Prolonging headline" is the most unique and powerful feature inside of ad patterns after some while =) In the video you will see how very easy and quick
Yes! You can do it right in campaign settings in Google AdWords. Choose your prefered location(s) there. In BlueWinston - you will see still the location as Country but it does not matter. In this scenario we add capital city of Slovakia "Bratislava". Don't worry. It will work =)
If you would like to advertise only on products that are in stock - you have 2 options how to do it. #1 Get the right XML product data feed If you will edit your xml feed in way that only products on which you would like to advertise will be included -> the job
In some cases there is big need / demand to have one word keywords. Like for example in product category "Medicaments". We can have product names like: Zentiva Celaskon 250mg Zentiva Celaskon 500mg red orange Zentiva Celaskon 500mg lemon etc... With standard Truncation settings we can get keyword generated by truncating till chosen tag <manufacturer> (in
Option #1: Perfect product-group keywords In this image we can see the original product names which will be targeted by our cleared and truncated keywords. As you can see, there is very important to get right keywords to remove some unnecessary words like "pánska" (means men), "outdoor" (means outdoor), "bunda" (means jacket) to get suitable
Many customers wanted solution how to add Ad extensions to their ad patterns during campaign creation process in BlueWinston.com. We proudly present first phase of Ad extensions feature => Sitelinks & Callouts. In next phase there will be also unique price ad extensions and other enhanced features for your ad patterns.
Many customers wanted solution how to automatically add suffixes, utm parameters and valuetracking codes inside of the Target URLs created in Product campaigns for Google AdWords (Search) in our innovative product ads tool - BlueWinston.com. Proudly present Enhanced URL suffix builder which allows you to manage your URL suffixes. Example of using URL suffix builder
We added new label "filterable" inside the tab called "tag assignments & filters" for better understanding which of the tags are able to be filtered in the section "Filters & Additional filters". From now you are able to filter your products inside of campaigns created via BlueWinston.com by Custom tag 1 and 2. It is