Latest News from PPC and BlueWinston World

Google expands text ads with longer headlines and descriptions

Extra characters for text ads? Yes! What would you say to one more headline…? Plus one more description! The Google Ads expands the number of characters for responsive text ads in Search Network. During this autumn, the new format of text ads will be maintained and standard text ads will become longer. What is the change?

By | August 31st, 2018|Categories: Google Ads|0 Comments

How to add custom tags in BlueWinston

We are very happy, we have just released new update of BlueWinston with brand new feature - Add custom tag. Is is very useful when you need to use more tags from product XML feed in campaign. You can add more custom tags in part Tag assignment & filters. There is no limit for these

By | June 1st, 2018|Categories: Features|0 Comments

Target ROAS and Automation in Google AdWords

In this article, we will talk about PPC campaign automation in AdWords and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of data sources. With the automation is

By | May 28th, 2018|Categories: Features, How To Create, News|0 Comments

How to lead users from Google text Ad to Conversion on e-shop

Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect. Google introduced a very efficient way to advertise in their search engine - whether for small or large businesses. It is PPC advertising (Pay Per Click

By | May 7th, 2018|Categories: How To Create, News|0 Comments

Automatic splitting campaigns

We are very happy, that we have just released new update of BlueWinston with brand new feature - Automatic splitting campaigns. When you have more than 10 000 products in one campaigns, BlueWinston automatically splits campaigns into subcampaigns. In this case you will see small "+" mark in front of campaign type name. When you

By | February 28th, 2018|Categories: Features|0 Comments

Searchterm based product campaigns – best results ever!

Luigi´s Human Search based campaigns As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi´s campaigns. The base data for these Luigi´s campaigns are searchterms that have

By | January 16th, 2018|Categories: Case studies, Features|0 Comments

Invoice email in account settings

When you would like to send invoice from BlueWinston account, till now invoices were sent to registration email. The registration email can belong to eshop, to agency or to PPC freelancer. In all three cases the invoice is the same but came to different email address. We have added new feature, so from now you

By | November 13th, 2017|Categories: Features|0 Comments

How are Bad Words solved in BlueWinston – manual request

 During campaign creation process there are created keywords from product names. And there are words, that Adwords understand as bad words. After first update of BlueWinston campaigns to Adwords, AdWords will send back information about bad words - most of them will appear in part AdWords - Bad Words. There are 3 types of Bad

By | October 24th, 2017|Categories: Features, How To Create|0 Comments

Keyword research in 2017

Keyword research is one of the most important things to do, when you are going to launch Google AdWords campaign, or if you want to be visited via organic search. You need to be focused on keywords which are the most appropriate for your business and also you need to think of the competitiveness. When

By | October 12th, 2017|Categories: News|0 Comments

BlueWinston’s Affiliate Program -> 20% lifetime reward

We proudly present long awaited BlueWinston's Affiliate program! Are you an online marketing agency, freelancer, webdevelopment or webhosting company and you want to offer BlueWinston to your customers? Join our affiliate program and share our money and fame. BlueWinston is awesom. I wanna join! How does the affiliate program work? 20% lifetime reward Up to 90 days

By | June 25th, 2017|Categories: Features|0 Comments

Add Sitelinks & Callouts to your Ad patterns

Many customers wanted solution how to add Ad extensions to their ad patterns during campaign creation process in We proudly present first phase of Ad extensions feature => Sitelinks & Callouts. In next phase there will be also unique price ad extensions and other enhanced features for your ad patterns.

By | June 19th, 2017|Categories: Features, How To Create|0 Comments

Enhanced URL suffix builder

  Many customers wanted solution how to automatically add suffixes, utm parameters and valuetracking codes inside of the Target URLs created in Product campaigns for Google AdWords (Search) in our innovative product ads tool - Proudly present Enhanced URL suffix builder which allows you to manage your URL suffixes. Example of using URL suffix builder

By | May 28th, 2017|Categories: Features, How To Create|0 Comments
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