This is a shortlist of things what to do before start using BlueWinston.com – app for automatic creation your product campaigns in Google search.
#1 Register at BlueWinston.com
Create your free 30 days trial account at BlueWinston.com app. Just click on this link and register your new account. It’s really simple. Only condition is that you should have opened your Google AdWords account on other windows in your browser for the full functioning of the API connection.
#2 Think about margin on your products
BlueWinston and mostly it’s A.I. (artificial intelligence) and Google scripts are working and calculating new maxCPC (maximum cost per click prices) from historical campaign statistics and maxCPA (maximum cost per acquisition = maximum cost per conversion). MaxCPA within BlueWinston can be defined as a 1. constant or 2. dynamically calculated number (price) as margin of the product price as you can see on picture.
Then the system can automatically define which product will have which maxCPA according to its margin.
#3 Be sure about your conversion tracking codes
One of the most important thing in online PPC marketing is conversion tracking and data analysis. It is very important to track your conversions within AdWords or right in Google Analytics which has to be connected to your AdWords account. You should also track not just conversion but also transactions and their values = All conv. value. Then we can calculate how big ROI (return on investment) or Profit you reached.
#4 XML Product Data Feed URL
BlueWinston is working with your XML data feed. It’s using XML for creating product campaigns and also every 4 hours to updating them with new data, new products or new prices. Or backwards … when it comes to the state that some of your products will be no more allocated in your XML – BlueWinston will automatically pause advertising on these products! Here you can find how your XML feed should look – the structure and tags which could help you in the campaign creation process – XML feed example.