In some cases you need to create product campaign with keywords that do not consists of manufacturer. You have to be very careful with creation of non-brand product campaigns, but you can gain interesting traffic to your eshop.
There are two options for non-brand product campaigns:
1. Product non-brand campaign
Create this product campaign in a usual way as you create product campaign with brand keywords. There are only few differencies – in part Keywords creation hide words found in tag MANUFACTURER and create only keywords without it. And also we recommend to use only Exact Keywords match type.
You can also add some prefixes, so keywords will be created with and also without prefixes.
2. Product-Group non-brand campaign
In this campaign are created shorter keywords and user will land on search result on eshop and will choose appropriate variant according to his/her preference (size, colour, etc). In these campaigns we also usually use only Exact Keywords match type and the same setting for hiding manufacturer as in Product non-brand campaign.
You can also add some prefixes, so BlueWinston will create keywords with and also without prefixes – as you can see on this picture – there are created 3 keywords, 2 of them with prefixes and one without prefix. User will land on search result on eshop and will choose any of these 4 products. You can see that in created keywords is not manufacturer Gorenje.
When using non-brand campaigns, be very careful – there can be less suitable keywords than in product campaign with brand keywords. When you see inappropriate keyword, go to Adwords, remove label BW and then you can pause the keyword. BlueWinston will never run it again.
Maybe you are asking – How can I create product Ads in BlueWinston? or How can I create product-group Ads in BlueWinston? See URL links and our blog.