ELECTROLUX EJ 11800 AWPer-Partes is for gradually enabling keywords inside your AdGroups.

This feature secures that keywords with the highest number of words inside will be turn on at first. Next every 4 hours will BlueWinston get informations about these words from AdWords and control if they are eligible or not. If they have low search volume, next shorter version of the keyword will be turn on etc…

Try to imagine that we have product called:

ELECTROLUX EJ 11800 AW stand alone fridge with freezer

PER PARTES METHOD – HOW IT WORKS?

Red: Low Search Volume keyword
Grey: Paused keyword

Green: Eligible keyword

Round #1 (first upload)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (paused)
ELECTROLUX EJ 11800 AW stand alone fridge (paused)
ELECTROLUX EJ 11800 AW stand alone (paused)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)
ELECTROLUX EJ 11800 (paused)

Round #2 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (paused)
ELECTROLUX EJ 11800 AW stand alone (paused)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)

ELECTROLUX EJ 11800 (paused)

Round #3 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (paused)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)

ELECTROLUX EJ 11800 (paused)

Round #4 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (Low Search Volume)
ELECTROLUX EJ 11800 AW stand (paused)
ELECTROLUX EJ 11800 AW (paused)

ELECTROLUX EJ 11800 (paused)

Round #5 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (Low Search Volume)
ELECTROLUX EJ 11800 AW stand (Low Search Volume)
ELECTROLUX EJ 11800 AW (paused)

ELECTROLUX EJ 11800 (paused)

Round #6 (after 4 hours)
ELECTROLUX EJ 11800 AW stand alone fridge with freezer (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone fridge with (Low Search Volume)

ELECTROLUX EJ 11800 AW stand alone fridge (Low Search Volume)
ELECTROLUX EJ 11800 AW stand alone (Low Search Volume)
ELECTROLUX EJ 11800 AW stand (Low Search Volume)
ELECTROLUX EJ 11800 AW (eligible) ==> finally found eligible keyword!

ELECTROLUX EJ 11800 (paused) ==> this keyword will never by enabled because of Per-Partes ON

 

Read more about Truncating method-> method for generating keywords from Products with huge amount of unnecessary words