Our client sell products from segment: fashion (clothing = shirts). It very difficult to create fully automatic product ads for this kind of segment because product names contain also size variants and really non name brands. Therefore we used our unique Truncating method to find and get product-group long-tail keywords.
Explanation = Translation
Modrá pánska košeľa [SK] => Blue Men Shirt [EN]
People are searching for product groups
Why to focus on Product – Group campaigns?
No more Low Search Volume
People are looking for this product groups
Higher Impressions for your ads
Higher Conversion rates