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How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

In this article, we will talk about how to install BlueWinston plugin for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF tutorial. 2. Delete

How to install BlueWinston’s Shopify plugin for Product Search & Shopping Ads on Google

In this tutorial, we will show you how to install BlueWinston's Shopify plugin. All you need to do is to follow these steps.  Before you start, please check this blog about Secret Key for Bluewinston plugin in CMS solutions. 1. To start with setup, you need

Automate your product campaigns on Google Ads

Still more and more retailers are switching to ecommerce and use online advertising for their products. The most widely used platform for such advertising is Google - the first place most customers go when they are looking for a product. Let’s have a look on how you can advertise on

You can also use Emojis in your ad’s display URL

The advertising world is undoubtedly dynamic and constantly changing when it comes to ways of engagement with users. And Google, as a platform for your advertising, is no exception. You can now include emojis in your display URL. Wondering how to do it? Read on. We are always thinking about

2020-01-13T09:49:10+00:00Categories: Google Ads, News|Tags: , , , , |

Google quietly introduced new image extensions

Do you find text ads unattractive because they lack product visuals? Shopping ads aren't for you for they are missing the space to closely introduce the product? Google has prepared a solution - new image extensions to boost your text ad. Extensions for Google ads are a great way to

2020-01-13T09:44:15+00:00Categories: Google Ads, News|Tags: , , |

What is Google Ad Rank and how to improve it with just a few clicks

When displaying your ad on Search, your bid amount is not the only factor when considering its position. Important is also the Ad Rank, a value based on several factors. In this blog, we’ll take a look at what this ranking entails and show you a few ways to easily

2020-01-13T09:22:13+00:00Categories: Google Ads|Tags: , , , , |

You can now provide searchers with instructions or FAQ

There has been much talk about this new extension, but it wasn't until 2019 that Google began enabling it for search results. We are talking about FAQ and how-to-dos extensions. Why should you care about it? This is not an ad extension as such, but rather structured data, an enrichment

Google CEO Sundar Pichai became CEO of Alphabet

Founders of Google, Larry Page and Sergey Brin, decided to withdraw from their positions at the world's fifth largest technology company Alphabet Inc. The new CEO will be the current CEO of Google, Sundar Pichai. Sundar Pichai became Google CEO approximately 4 years ago, after the creation of Alphabet. Alphabet

2020-01-13T09:14:18+00:00Categories: News|Tags: , , , , |

Optimize your images for better ad performance

Images are an important part of the ads, a key factor when a customer decides whether or not to buy your product. Bad and poor-quality images can discourage him or her, which will be reflected in the marketability of the product and related conversion rate. We have listed some recommendations

Audience exclusions that you should try

In addition to targeting your ad to specific audiences, you can also exclude those that are not relevant to your business. Doing this, your ad will only appear to people who are likely to click on your ad and complete a conversion. Audiences are a way to create segments you

Get even more information about bidding thanks to top signals

Smart bidding is a great way to automate some of your processes to make advertising more efficient. Because the entire burden of setting optimum bids carries machine learning, the problem may be lack of information about what actually affects your ad performance. That is changing now. Google has decided to

2020-01-13T09:00:06+00:00Categories: Google Ads|Tags: , , , |

Four steps towards successful advertising on Google Shopping

We have already focused on Google Shopping ads, their benefits or quick and easy creation in our older blogs. If you're interested in using this format, you're definitely looking for ways to get the most out of it. We’ve outlined four steps for more successful advertising and higher conversions. In order

How to set up Google Shopping ads?

Google Shopping is a popular tool for making your online business more visible. They allow you to advertise products right where users search for them - on Google Search. In this blog, we've prepared a brief introduction to how Google Shopping works and how to set up ads on Google

Save time in Google Ads with these effective practices

None of us want to spend all day setting up and optimizing ads. But finding the right settings for the best performance of your ad can be difficult sometimes... Whether you're just starting with Google Ads or already have some experience, we've prepared tips and tricks to spend less time

All about ad suggestions in Google Ads

Are you worried about creating appropriate and engaging copy for your ads? Would you rather invest your time in strategy planning? Try ad suggestions from Google Ads. The following paragraphs will show you what you can expect from them. Multiple ads for your products mean a better chance of reaching

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