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Smart Bidding Strategies by Google Ads

Today, automation is an essential and inevitable part of our daily business. Google is constantly improving its services by automating the processes so you can advertise your products more efficiently. For example, Smart Campaigns or Smart Bidding in Google Ads. In previous blogs, we have observed the first area. Now

By |2019-08-06T11:42:03+00:00July 25th, 2019|Categories: Google Ads|Tags: |0 Comments

Ad pattern / Ad template filters for Product Text ads

From now on, you can filter any ad pattern and choose which products should be advertised via the chosen ad pattern as well! Every ad pattern is enabled by default and applicable for all products but you can set following rules/filters. Always enabled - text ad pattern/template will be always

By |2019-07-10T19:15:05+00:00July 8th, 2019|Categories: Features|0 Comments

Automate your advertising with Smart Shopping campaigns

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of

By |2019-07-08T19:10:36+00:00July 4th, 2019|Categories: Features, Google Ads|Tags: , , |0 Comments

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status

By |2019-06-19T15:41:55+00:00June 6th, 2019|Categories: News|Tags: |0 Comments

Human search based campaigns on Google Search

Advertise only what people are looking for and buying in your e-shop! In this article, you will read about another of the world's unique product-targeted campaigns in Google Search that you can only create through www.BlueWinston.com. We are talking about a campaign that automatically generates ads and keywords from

By |2019-07-08T19:09:44+00:00May 29th, 2019|Categories: Features|Tags: , |0 Comments

New feature: Truncate up to the first product group occurrence (the longest one)

We have new improvement for our world unique Product - Group campaigns. This campaign type is designed to create group of products with keywords suitable for more products and user is automatically targeted into fulltext search results on eshop. In the past, sometimes were created also too short keywords =

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston

By |2019-06-19T16:33:17+00:00May 16th, 2019|Categories: News|Tags: , , , |0 Comments

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain certified partnership. Let’s talk about what it actually is, why you should have it

By |2019-06-19T16:35:55+00:00April 25th, 2019|Categories: How To Create, News|Tags: |0 Comments

UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

Umenie sveta is an online shop with a showroom in Bratislava. It is engaged in the sale of paintings, posters, painting frames, mirrors and signboards, offering all these products with tailored modifications. In total, it offers over 350,000 products. What problem BW has helped to solve In the e-shop offer,

By |2019-08-05T10:22:01+00:00April 18th, 2019|Categories: Case studies|Tags: , , , |0 Comments

Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

About the client Ferex.sk is a fast-growing eshop selling a wide range of products including garden and workshop tools and machinery, garden tool houses, garbage containers and trash bins, pergolas, carports, greenhouses, street furniture and much more. ROI Average cost per click Problem solved thanks to product

By |2019-08-06T07:52:41+00:00April 12th, 2019|Categories: Case studies|Tags: , , |0 Comments

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with

By |2019-08-06T07:59:37+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , |0 Comments

Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

Thanks to Blue Winston product campaigns, we have increased both traffic and conversions while maintaining the target CoS in BodyWorld, by approaching people in advanced stage of shopping. After integrating the campaign later from keywords from internal web search, the range of quality converting ad groups has increased. Bodyworld

By |2019-08-06T08:35:01+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , , |0 Comments
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