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How to deal with Low Performance in Product – Group Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match types We recommend to use

How to deal with Low Performance in Product Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match types We recommend to use

Why DSA still learning without impressions?

In some cases, you see that DSA campaign is learning and maybe you have question: How can the Bluewinston DSA campaigns start generating traffic right away instead of wasting time on ‘learning’? Here is a lot of staff about DSAs: https://support.google.com/google-ads/answer/2471185?hl=en&ref_topic=3119126 In many cases time of “learning” in DSA campaigns depends from: number of indexed

By |2019-01-14T14:16:03+00:00January 11th, 2019|Categories: Google Ads|Tags: , , , |0 Comments

Key performance indicators (KPI) you should track

Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and professional life. From those partial goals you can create a strategy, thanks to which this journey will be easier. In this article we introduce you several metrics that

Product advertisement – bring your products closer to the audience!

Every seller wants to highlight their product in the competition, emphasize its benefits and show it to as many people as possible – convincing them to buy that product. Product advertisement is placing your product or service to different dedicated and paid spots, with the aim to inform people and acquire their interest. Thanks to

By |2019-01-02T21:30:49+00:00January 2nd, 2019|Categories: Google Ads|Tags: , , |0 Comments

Responsive ads: Let Google program the best combination!

Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher flexibility, more of approached customers,

By |2019-01-02T23:29:45+00:00January 2nd, 2019|Categories: Google Ads, News|Tags: , , |0 Comments

Customers who haven’t bought anything? Remind them with remarketing campaigns!

Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even in this way and so

Protect your business from click fraud

Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud, for instance, or other malicious business practices. Click fraud is a way to destroy

By |2019-01-02T20:48:14+00:00January 2nd, 2019|Categories: How To Create|Tags: , , , |0 Comments

Get the most from expanded text ads!

Twice as much space for your ad? Not a problem anymore! Google Ads have introduced new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do not only get to read

By |2019-01-02T13:11:22+00:00January 2nd, 2019|Categories: Features, News|Tags: , , , , , |0 Comments

Feed-driven Product Text ads in Google Search

BlueWinston is a complex tool for online businessmen, who aim to maximize the profit from Google product campaigns. Creation and actualization of text campaigns in Google Ads requires a lot of time. But the whole process of text ads creation can be automatized thanks to BlueWinston. The feed-driven campaigns do not only save a lot

By |2019-01-05T21:06:59+00:00December 31st, 2018|Categories: How To Create|0 Comments

Study says: Combine Shopping ads & Product Text ads

Should I advertise products via Text Ads, when I already use Shopping Ads? If you are an e-shop seller, who advertises, and you come from a country where Shopping Ads are allowed, you are, of course, the luckier “half”. Shopping Ads are huge potential to engage with new customers via product-image ads in Google Search.

Keywords Insertion: Use keywords in your ads correctly

In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or phrases, that should be used when creating your ad, so that people will

By |2018-12-31T00:46:53+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , |0 Comments

6 skills every PPC specialist should have

Internet became the most significant channel to advertise and create advertising campaigns. Their admins, PPC specialists, are still more and more wanted by various firms. A degree in marketing is not enough. Before hiring someone, who will manage and optimize your ad campaigns, you should focus on the following skills and experience. Otherwise, you are

By |2019-01-04T11:48:09+00:00December 18th, 2018|Categories: Google Ads|Tags: , , |0 Comments

How to use Google Text Ads in Display Network

Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you can engage with your potential

20 reasons to congratulate Google on its 20th birthday

We will not be exaggerating, when telling that Google, during its 20 years of existence, has really changed the world. And in regard of this anniversary, the time to reflect on how it had contributed to our daily lives has come. You do not even have to google it to conclude that it has really

By |2018-12-18T11:42:25+00:00December 18th, 2018|Categories: Google Ads|Tags: , , , |0 Comments
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