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UmenieSveta.sk: How to Automate PPC Campaigns for 350,000 Products?

Umenie sveta is an online shop with a showroom in Bratislava. It is engaged in the sale of paintings, posters, painting frames, mirrors and signboards, offering all these products with tailored modifications. In total, it offers over 350,000 products. What problem BW has helped to solve In the e-shop offer,

By |2019-04-18T12:41:51+00:00April 18th, 2019|Categories: Case studies|Tags: , , , |0 Comments

Ferex.sk achieved +437% ROI and 0,24€ per click thanks to Blue Winston

About the client Ferex.sk is a fast-growing eshop selling a wide range of products including garden and workshop tools and machinery, garden tool houses, garbage containers and trash bins, pergolas, carports, greenhouses, street furniture and much more. ROI Average cost per click Problem solved thanks to product

By |2019-04-15T11:48:34+00:00April 12th, 2019|Categories: Case studies|Tags: , , |0 Comments

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with

By |2019-04-11T09:43:41+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , |0 Comments

Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

Thanks to Blue Winston product campaigns, we have increased both traffic and conversions while maintaining the target CoS in BodyWorld, by approaching people in advanced stage of shopping. After integrating the campaign later from keywords from internal web search, the range of quality converting ad groups has increased. Bodyworld

By |2019-04-11T16:58:58+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , , |0 Comments

Optimize DSA campaigns with the best practices from Google

Not all products can be advertised in regular way, because of low search volume keywords. Google Ads have therefore developed Dynamic Search Ads (DSA), thanks to which you can engage with the potential customers without using keywords. You are most likely to have met them yet, but do you know

By |2019-03-28T14:10:56+00:00March 14th, 2019|Categories: How To Create|Tags: , , , , |0 Comments

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-28T14:31:34+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are

By |2019-03-28T14:46:04+00:00March 14th, 2019|Categories: Features|Tags: , , , |0 Comments

Dynamic search ads – DSA bring out new options for targeting and stats

Dynamic search ads (DSA) are the simplest way to acquire new customers. With new updates they bring even more options for targeting and new stats that will help you to improve your campaign. DSA use the content of your e-shop website to target campaigns to fill in the blank spaces

By |2019-03-28T15:03:58+00:00March 14th, 2019|Categories: News|Tags: , |0 Comments

Responsive search ads got new format

Up to three titles and more space for description! Responsive search ads got by the end of the September a new format. Let´s have a look, what you can expect. Responsive search ads (RSA) are a result of mechanism, which combines the most successful titles and descriptions for an ad.

By |2019-03-22T08:32:46+00:00March 13th, 2019|Categories: News|Tags: , , , , |0 Comments

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence

By |2019-03-22T08:34:50+00:00March 13th, 2019|Categories: Features|Tags: , , , , |0 Comments

Mobile-first index – all you need to know

More and more people are browsing web via their mobile devices, rather than on a PC or a laptop. Google wants to catch up with this trend implementing mobile-first index. It´s an experiment to approach more users and to offer them primarily mobile versions of the webpages. Mobile-first index and

By |2019-03-22T08:37:18+00:00March 13th, 2019|Categories: News|Tags: , , , |0 Comments

Quick guide to Google Analytics #BONUS – Set dashboards accordingly to your needs

We brought you already 5 blogs with the most important features of Google Analytics that might help you to push your ecommerce forward. If you did not have chance to read them yet, you may find links by the end of this blog to quickly access them. To get the

Maxinaradie automates Text ads for 3468 items from electric hand tools and get stable CPA of 20,25€ / conv.

In order to cover the market in Slovakia with a product portfolio of 3 468 items, a clear choice was made for the use of BlueWinston services. Both we and the client had clear expectations, which were a great challenge for us as well from the online agency Viamedia.sk. Maxinaradie.sk

By |2019-02-17T17:10:12+00:00February 17th, 2019|Categories: Case studies|Tags: , , , |0 Comments

Product name and a correct XML feed: the key to the success of automated text ads for Google products

BlueWinston is a tool for automated creation of product text ads for Google Search. The key to success of the simplest automation of ads is just the creation of product names. There are specific rules for the creation of product names, which will ensure the best and the fastest listing

By |2019-03-13T14:36:20+00:00February 9th, 2019|Categories: How To Create|0 Comments
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