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Ad pattern / Ad template filters for Product Text ads

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From now on, you can filter any ad pattern and choose which products should be advertised via the chosen ad pattern as well! Every ad pattern is enabled by default and applicable for all products but you can set following rules/filters.

  1. Always enabled – text ad pattern/template will be always active/enabled and immediately created for all products
  2. Always paused – text ad pattern will be paused – suitable if you would like to pause some ad patterns for the future
  3. Enabled for specific tag values – text ad pattern will be enabled only for those products which meet conditions (for example as you can see on the image, where we chose some product category)
    Filter ad patterns by category(ies)
  4. Enabled for numerical tag values – ad pattern will be applied for those products which meet numeric conditions – when you want to filter products by their prices
  5. Enabled if tag filled – very often used when customers want to add only those products which have something (some value) in chosen tag -> example: you will choose tag <sale_price> which means that you will create text ads (ad pattern) only for products with sale price!
  6. Enabled if tag NOT filled – ad pattern will be applied only for those products which do not have filled some chosen tag
  7. Do not create – very unique settings! If this option is checked – ad pattern will be not even created in Google Ads campaign. If it was previously, those text ads will be removed. Suitable for text ad pattern creation before you want to use them -> for example for seasonal activities or so…


ECHIS (External Changes Integration System)

During turning on / off of ad patterns, BlueWinston uses ECHIS (External Changes Integration System). Customer is able to use his own scripts for pausing text ads. BlueWinston turn on only that text ad, which was not manually paused by human being or external script! If text ad has to be paused according to some BlueWinston’s rules -> it will be done and text ad will be paused!

By |2019-07-10T19:15:05+00:00July 8th, 2019|Categories: Features|0 Comments is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management

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