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Newest Features for better Product Performance Campaigns in Google Search

Why you should create Smart Shopping campaigns via BlueWinston.com?

Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your

By |2019-09-18T08:20:30+00:00September 18th, 2019|Categories: Features, Google Ads, News|Tags: , , , , |0 Comments

Ad pattern / Ad template filters for Product Text ads

From now on, you can filter any ad pattern and choose which products should be advertised via the chosen ad pattern as well! Every ad pattern is enabled by default and applicable for all products but you can set following rules/filters. Always enabled - text ad pattern/template will be always

By |2019-07-10T19:15:05+00:00July 8th, 2019|Categories: Features|0 Comments

Automate your advertising with Smart Shopping campaigns

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of

By |2019-07-08T19:10:36+00:00July 4th, 2019|Categories: Features, Google Ads|Tags: , , |0 Comments

Human search based campaigns on Google Search

Advertise only what people are looking for and buying in your e-shop! In this article, you will read about another of the world's unique product-targeted campaigns in Google Search that you can only create through www.BlueWinston.com. We are talking about a campaign that automatically generates ads and keywords from

By |2019-07-08T19:09:44+00:00May 29th, 2019|Categories: Features|Tags: , |0 Comments

New feature: Truncate up to the first product group occurrence (the longest one)

We have new improvement for our world unique Product - Group campaigns. This campaign type is designed to create group of products with keywords suitable for more products and user is automatically targeted into fulltext search results on eshop. In the past, sometimes were created also too short keywords =

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-28T14:31:34+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are

By |2019-03-28T14:46:04+00:00March 14th, 2019|Categories: Features|Tags: , , , |0 Comments

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence

By |2019-05-17T09:55:52+00:00March 13th, 2019|Categories: Features|Tags: , , , , |0 Comments

Get the most from expanded text ads!

Twice as much space for your ad? Not a problem anymore! Google Ads have introduced new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do

By |2019-04-08T13:08:45+00:00January 2nd, 2019|Categories: Features, News|Tags: , , , , , |0 Comments

What to check and how to optimize product text ads – best practices

Check these in BlueWinston.com How to optimize product text ads? 1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can

Headline 3 and Description 2 in Product Ads by BlueWinston

As you have surely noticed, Google Ads has recently launched a possibility of Headline 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads. You do not have to create

Notifications in Blue Winston

We are having some good news for you! Maybe you have already noticed a bell icon in your BlueWinston account – these are notifications that will keep you updated about your campaigns. Notifications appear in case there a mistake or incorrect setting in any of your campaigns. After clicking the

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