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Newest Features for better Product Performance Campaigns in Google Search

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-14T09:45:19+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are

By |2019-03-14T10:59:48+00:00March 14th, 2019|Categories: Features|Tags: , , , |0 Comments

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence

By |2019-03-14T10:57:04+00:00March 13th, 2019|Categories: Features|Tags: , , , , |0 Comments

Get the most from expanded text ads!

Twice as much space for your ad? Not a problem anymore! Google Ads have introduced new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do

By |2019-01-31T19:13:36+00:00January 2nd, 2019|Categories: Features, News|Tags: , , , , , |0 Comments

What to check and how to optimize product text ads – best practices

Check these in BlueWinston.com   1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can create Product campaigns, Product –

Headline 3 and Description 2 in Product Ads by BlueWinston

As you have surely noticed, Google Ads has recently launched a possibility of Title 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads. You do not have to create

Notifications in Blue Winston

We are having some good news for you! Maybe you have already noticed a bell icon in your BlueWinston account – these are notifications that will keep you updated about your campaigns. Notifications appear in case there a mistake or incorrect setting in any of your campaigns. After clicking the

Target ROAS and Automation in Google AdWords

In this article, we will talk about PPC campaign automation in AdWords and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of

By |2018-06-29T11:07:38+00:00May 28th, 2018|Categories: Features, How To Create, News|0 Comments

Searchterm based product campaigns – best results ever!

Luigi´s Human Search based campaigns As you know, product campaigns have very good results due to perfect keywords, landing pages and relevant traffic. And from our experience, the best results have product campaigns based on searchterms with conversions on eshop. We named them Luigi´s campaigns. The base data for these

By |2018-05-28T08:56:58+00:00January 16th, 2018|Categories: Case studies, Features|0 Comments

How are Bad Words solved in BlueWinston – manual request

 During campaign creation process there are created keywords from product names. And there are words, that Adwords understand as bad words. After first update of BlueWinston campaigns to Adwords, AdWords will send back information about bad words - most of them will appear in part AdWords - Bad Words. There

By |2017-10-24T10:20:04+00:00October 24th, 2017|Categories: Features, How To Create|0 Comments

Prolonging headline and copy settings to next ad alternative

I am really happy that I can show you the brand new 2 features for the section "Ad pattern creator" inside of BlueWinston's tool. 1st feature called "Prolonging headline" is the most unique and powerful feature inside of ad patterns after some while =) In the video

By |2017-08-24T00:24:43+00:00August 24th, 2017|Categories: Features, How To Create|0 Comments
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