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Newest Features for better Product Performance Campaigns in Google Search

Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all

Google Ads Smart Bidding strategy – Maximize conversion value

Several updates awaiting Google Ads have been introduced at Google Marketing Live. One of these concerns Smart Bidding, which uses machine learning to set the optimal cost-per-click (CPC. Most recently, you'll be able to reach this optimum cost by using a maximize conversion value strategy. There is a new addition

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on

Emojis in your URL – BW Update 1.43.0

We bring you another update of BlueWinston. We added several new functions.  1. Emoji for ads We added a new function of emojis. Now you can use them in your URL to make your page look better. You can't use emojis in the headline or description. You can't copy emoji

How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

Download plugin In this article, we will talk about how to install BlueWinston plugin for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF

How to install BlueWinston’s Shopify plugin for Product Search & Shopping Ads on Google

Install In this tutorial, we will show you how to install BlueWinston's Shopify plugin. All you need to do is to follow these steps.  Before you start, please check this blog about Secret Key for Bluewinston plugin in CMS solutions. 1. To start with setup,

Matching options in Google Ads exposed to big updates

Even though people still search for one thing, the way they search for it is constantly changing. Therefore, after updating exact match last fall, Google also comes with an update for two other types - phrase match and broad match modifier. We've answered the basic questions you might be interested

How to get free €120 Google Ads credit, promo voucher code

What is Promo code / Google voucher Google Ads promo codes are promotional codes that give user free credit to redeem on Google Ads. What does that exactly mean? For example, you will gain 120€ in that case, if your account is not older than 90 days and you will

The best remarketing strategies for Google Ads

Have potential customers already visited your e-shop, but didn't convert/purchase? Bring them back to your site and assure them that you are the right choice. Help yourself with remarketing campaigns and some of the best practices you can use to set them up. Today, more than half of the conversions

Manual extensions for Google Ads – How to use them

In our previous blog, we showed you the difference between automatic and manual extensions. When we talk generally about extensions for Google ads, we are mostly referring to the manual ones you add to your ads. Depending on how you use them, these elements can both help your ad and

Simplified Google Ads management system of BlueWinston campaigns

The process and management system of BlueWinston.com campaigns is much easier. We have implemented a special label “bw_enabled” that detects whether a keyword, ad text, or group was paused in Google Ads “manually” or by using third party bidding tools or not. You no longer need to watch and turn

Google launched Policy manager for Ads

After slow removal of average position as one of the essential metrics, Google rolled out another new feature, it's called Policy manager and it will be available already this month. Policy manager is responsible for alerting advertisers in case they are violating any of the advertising policies in Google Ads.

Double the speed of your web – Google PageSpeed Insights

Speed of your pages is going to be the new indicator considered when crawling and placing the pages into search. It is, therefore, important to track it. One side is to measure the speed of your pages. The other is to work with non-optimal results. Now we will focus on

5 reasons why it is worth using responsive ads

Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as

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