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Hottest newest insides from Google Ads world. Learn new features and best practice.

Hot news – Extend Shopping Ads to Gmail

One of the most popular email platforms in the world offers additional opportunities for e-commerce merchants to realize its potential. In the EU, starting March 4, Gmail will start to display shopping campaigns. They will be recorded under the Google Display Network. In addition to YouTube, Discover, and Search, your ads

Google Merchant: Upload your feed

After you are done with creating your feed, it's time to upload it. If you are uploading your items for the first time, keep in mind that it may take up to 3 business days to be reviewed. Upload options If you are starting with Merchant Center for the first time,

Google Merchant: How to apply your product data feed

To upload your products to Google Merchant Center, you must first create a feed to upload your data. This step is required for each new feed. Once you have created it, you do not need to register it again, just update it.  Primary feeds Your primary feed is a data

Google Merchant: Supported file formats

Product feeds you want to upload to your Merchant Center must be supported. In this article, we will show you which of them are supported and what are they. Text (spreadsheet) This format is relatively simple. The headers include attribute names separated by tabs. The next line contains the corresponding

Google Merchant: Build your product data

Once you're done creating and setting up your Merchant account, it's time to create and upload your product data.  Primary and supplemental feeds Before you start reading this, you should visit our previous blog. A feed is a file that contains all the information about the products you sell. Attributes that allow

Google Merchant: All about product feeds

A feed is a set of products that use different attributes to define each product. At Merchant Center, all your products will be added to your primary or supplemental feed. Once created, it can be added to any program of your choice.  Creating new feeds You must have a Google

Google Merchant: Common feed errors

There may be many errors during uploading or creating your feed. You need to keep an eye on them all the time so everything will work properly. We will try to sum up some of them so you could fix them.  Usually, there are four issues that cause trouble. It

How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

In this article, we will talk about how to install BlueWinston plugin for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF tutorial. 2. Delete

How to install BlueWinston’s Shopify plugin for Product Search & Shopping Ads on Google

In this tutorial, we will show you how to install BlueWinston's Shopify plugin. All you need to do is to follow these steps.  Before you start, please check this blog about Secret Key for Bluewinston plugin in CMS solutions. 1. To start with setup, you need

Automate your product campaigns on Google Ads

Still more and more retailers are switching to ecommerce and use online advertising for their products. The most widely used platform for such advertising is Google - the first place most customers go when they are looking for a product. Let’s have a look on how you can advertise on

You can also use Emojis in your ad’s display URL

The advertising world is undoubtedly dynamic and constantly changing when it comes to ways of engagement with users. And Google, as a platform for your advertising, is no exception. You can now include emojis in your display URL. Wondering how to do it? Read on. We are always thinking about

2020-01-29T08:31:39+00:00Categories: Google Ads, News|Tags: , , , , |

Google quietly introduced new image extensions

Do you find text ads unattractive because they lack product visuals? Shopping ads aren't for you for they are missing the space to closely introduce the product? Google has prepared a solution - new image extensions to boost your text ad. Extensions for Google ads are a great way to

2020-01-28T08:21:06+00:00Categories: Google Ads, News|Tags: , , |

What is Google Ad Rank and how to improve it with just a few clicks

When displaying your ad on Search, your bid amount is not the only factor when considering its position. Important is also the Ad Rank, a value based on several factors. In this blog, we’ll take a look at what this ranking entails and show you a few ways to easily

2020-01-13T09:22:13+00:00Categories: Google Ads|Tags: , , , , |

You can now provide searchers with instructions or FAQ

There has been much talk about this new extension, but it wasn't until 2019 that Google began enabling it for search results. We are talking about FAQ and how-to-dos extensions. Why should you care about it? This is not an ad extension as such, but rather structured data, an enrichment

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