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Best practices & How to create best performing PPC product ads for Google Search

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain certified partnership. Let’s talk about what it actually is, why you should have it

By |2019-06-19T16:35:55+00:00April 25th, 2019|Categories: How To Create, News|Tags: |0 Comments

Optimize DSA campaigns with the best practices from Google

Not all products can be advertised in regular way, because of low search volume keywords. Google Ads have therefore developed Dynamic Search Ads (DSA), thanks to which you can engage with the potential customers without using keywords. You are most likely to have met them yet, but do you know

By |2019-04-24T10:31:15+00:00March 14th, 2019|Categories: How To Create|Tags: , , , , |0 Comments

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-28T14:31:34+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Quick guide to Google Analytics #BONUS – Set dashboards accordingly to your needs

We brought you already 5 blogs with the most important features of Google Analytics that might help you to push your ecommerce forward. If you did not have chance to read them yet, you may find links by the end of this blog to quickly access them. To get the

Product name and a correct XML feed: the key to the success of automated text ads for Google products

BlueWinston is a tool for automated creation of product text ads for Google Search. The key to success of the simplest automation of ads is just the creation of product names. There are specific rules for the creation of product names, which will ensure the best and the fastest listing

By |2019-03-13T14:36:20+00:00February 9th, 2019|Categories: How To Create|0 Comments

How to deal with Low Performance in Product – Group Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match

How to deal with Low Performance in Product Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match

Customers who haven’t bought anything? Remind them with remarketing campaigns!

Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even

Protect your business from click fraud

Click fraud protection is very popular topic these days. Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud,

By |2019-05-17T11:29:27+00:00January 2nd, 2019|Categories: How To Create|Tags: , , , |0 Comments

Feed-driven Product Text ads in Google Search

BlueWinston is a complex tool for online businessmen, who aim to maximize the profit from Google product campaigns. Creation and actualization of text campaigns in Google Ads requires a lot of time. But the whole process of text ads creation can be automatized thanks to BlueWinston. The feed-driven product text

By |2019-06-13T09:19:45+00:00December 31st, 2018|Categories: How To Create|0 Comments

Keywords Insertion: Use keywords in your ads correctly

Keywords insertion is very discussed topic these days. In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or

By |2019-06-13T09:53:38+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , |0 Comments

How to use Google Text Ads in Display Network

Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you

Revolutionary innovation in the e-commerce: Smart Shopping Campaigns

The creation of shopping campaigns using Google has never been easier. Google has recently introduced a service, Smart Shopping Campaigns, that is freeing you from the responsibilities, such as priority settings, strategy of campaigns, bidding… Moreover, ads are no longer going to be displayed in Google Search Network only, but

By |2019-04-23T07:27:31+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: |0 Comments

Shopping Ads: Best Practices

What are the shopping ads best practices? Are you a seller willing to effectively promote your products? If you are not creative type of person, you do not have to struggle with suitable text ad content or the usage of keywords anymore. Google Shopping Ads Campaigns will help you to

By |2019-06-03T15:47:57+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , |0 Comments
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