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Best practices & How to create best performing PPC product ads for Google Search

How to get a trademark permission?

One of the most common problems is that Ads are not approved because of trademarks. Those are brand names which usually require permission for their use. You can enter particular Trademarks to Bad words in BlueWinston and all Bad words will be automatically hidden from the ads. This solution allows you to run Ads, but

By |2018-11-13T09:39:49+00:00November 13th, 2018|Categories: How To Create|Tags: , , , , |0 Comments

PPC campaign – big investments and no results? Optimize!

Have you been running your PPC campaign for a while now, but you cannot see any results? Have you spent much time optimizing it, but it still does not generate leads? In such case, you should pay attention! We are speaking of lead or contact generation to engage with the potential clients who become interested

DSA – our best practices in the past 1.5 year

As you know, in Google Ads advertising there may be many products with low search volume keywords. It means that the keywords are being searched little and therefore Google does not allow them into the advertising. That is why it is not possible to advertise such products in a common way. Or maybe it

By |2018-10-22T18:07:48+00:00October 17th, 2018|Categories: How To Create|Tags: , , , , |0 Comments

How to create a decent text ads for Google Search

How would you proceed if you were interested in the engagement with new potential clients? In life, the first impression is the most important, and in the world of text ads it goes likewise. You are attempting to make an excellent first impression, to attract customer´s attention. The first displays of your webpage are always

By |2018-09-05T16:51:38+00:00September 5th, 2018|Categories: How To Create|0 Comments

How to create non-brand product campaigns

In some cases you need to create product campaign with keywords that do not consists of manufacturer. You have to be very careful with creation of non-brand product campaigns, but you can gain interesting traffic to your eshop. There are two options for non-brand product campaigns: 1. Product non-brand campaign Create this product campaign in

By |2018-09-19T15:39:40+00:00August 7th, 2018|Categories: How To Create|0 Comments

How to calculate ROAS

ROAS targeting can be very important for PPC campaigns in Google AdWords. It is the metric, that says you, if you are in profit or in lost. The goal of this bidding strategy is to maximize revenue from Ads, but to preserve intended cost-benefit ratio. In product ads every conversion can have different conversion

By |2018-06-03T11:40:42+00:00May 28th, 2018|Categories: How To Create|0 Comments

Target ROAS and Automation in Google AdWords

In this article, we will talk about PPC campaign automation in AdWords and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of data sources. With the automation

By |2018-06-29T11:07:38+00:00May 28th, 2018|Categories: Features, How To Create, News|0 Comments

How to lead users from Google text Ad to Conversion on e-shop

Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect. Google introduced a very efficient way to advertise in their search engine - whether for small or large businesses. It is PPC advertising (Pay Per

By |2018-05-11T09:59:33+00:00May 7th, 2018|Categories: How To Create, News|0 Comments

How to automate ads for travel agencies via BlueWinston?

Product campaigns can be also used and fully automatic for travel agencies all over the world. It is quite easy to create and automate ads for Google Search. Thanks to automation of PPC campaigns you save time and you are also able to send users to very specific landing pages. You need only prepare "special" XML feed.

By |2018-02-05T13:30:23+00:00February 1st, 2018|Categories: How To Create|0 Comments

How to create profitable Product DSA campaigns for Google Search

You can create via BlueWinston.com (an innovative product ads tool for Google product DSA campaigns - well known as DSA-P. Automated ads are created from XML product data feed and used for Google text Search. In DSA campaigns no keywords are created, only Ad Groups (one adgroup = 1 product). Google itself decides when to show your

By |2018-06-01T08:48:30+00:00January 17th, 2018|Categories: How To Create|0 Comments

How to create profitable Product text ads for Google Search

Product campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns (look at the introduction to Product Campaigns) Product DSA campaigns Product - Group campaigns Product non-brand campaigns Luigi´s campaigns (very

By |2018-05-28T09:00:49+00:00January 15th, 2018|Categories: How To Create|0 Comments

How to create Product-Group text ads for Google Search

Product-Group campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search. In BlueWinston you can create these types of campaigns: Product campaigns Product DSA campaigns Product - Group campaigns (look at the introduction to Product-Group campaigns) Product non-brand campaigns Luigi´s campaigns (very unique

By |2018-05-28T09:02:06+00:00January 15th, 2018|Categories: How To Create|0 Comments

AdWords automated rules / bidding scripts for better performance

Here are automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in AdWords from connected Google Analytics account.  You can add these scripts here: Top menu > Tools > Rules. Usually there are all BlueWinston campaigns with prefix BW. If your BlueWinston

By |2018-08-21T19:25:05+00:00November 20th, 2017|Categories: How To Create|Tags: , , , , |0 Comments

How are Bad Words solved in BlueWinston – manual request

 During campaign creation process there are created keywords from product names. And there are words, that Adwords understand as bad words. After first update of BlueWinston campaigns to Adwords, AdWords will send back information about bad words - most of them will appear in part AdWords - Bad Words. There are 3 types of Bad

By |2017-10-24T10:20:04+00:00October 24th, 2017|Categories: Features, How To Create|0 Comments
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