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Best practices & How to create best performing PPC product ads for Google Search

Create an Advertising Campaign on YouTube step by step

Up to two billion people sign in to their YouTube account per month, and on average one person spends almost 11.5 minutes a day watching videos there. These are a few of many stats that can convince you that paid YouTube advertising is a great way to attract new leads.

Optimize your paid YouTube advertising for the best results

You have the perfect video that represents your business or one of your products. You have invested a lot of time and money into this work. It must attract many new customers to your e-shop. However, the figures in the reports show something else. What could have possibly gone wrong?

Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all

Google Merchant: Create and optimize your product feed

The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided

Use explanations to diagnose changes in your ad performance

Campaign performance changes over time. To be able to adjust its settings correctly, you need to know why these changes are occurring. So far, the analysis of these causes has been really time consuming. But that's over - now you can get explanations for changes in your campaigns and ads

The most common mistakes in Google Ads

We are all looking for ways to get the highest ROI when advertising, that means getting back more than we invested. While there is no universal recipe to achieve this, there are a few settings that should not be overlooked so your advertising does not waste your money. Let’s have

Non-video paid advertising formats on YouTube

YouTube has a few unique benefits that make it worthwhile to advertise your products. We recently mentioned video ad opportunities to present your business through. But if you're not ready to shoot, there's no need to feel sad about it. You can also choose one of several non-video ad formats. Video

Get up to 20% off Shopping Ads with Google Shopping CSS Partner

Get up to 20% off Google Shopping Ads with Google’s unique CSS partner Shoppingin.eu. If you switch Google Merchant from Google CSS to partner CSS when creating Shopping Ads, you will save on your ads. Without any additional charges! Thanks to Shoppingin.eu, Slovak and Czech (also from 19 other European

Optimize your product feed for Shopping ads

As you already know, Google Shopping Ads are made up of a list of products and their details that you provide to the Google Merchant. This product list, also called the product feed, is the basis of good advertising. Shopping ads are a great way to reach a wide range

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on

Google Merchant: Upload your feed

After you are done with creating your feed, it's time to upload it. If you are uploading your items for the first time, keep in mind that it may take up to 3 business days to be reviewed. Upload options If you are starting with Merchant Center for the first time,

Google Merchant: How to apply your product data feed

To upload your products to Google Merchant Center, you must first create a feed to upload your data. This step is required for each new feed. Once you have created it, you do not need to register it again, just update it.  Primary feeds Your primary feed is a data

Google Merchant: Supported file formats

Product feeds you want to upload to your Merchant Center must be supported. In this article, we will show you which of them are supported and what are they. Text (spreadsheet) This format is relatively simple. The headers include attribute names separated by tabs. The next line contains the corresponding

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