Navigation:-How To Create

Best practices & How to create best performing PPC product ads for Google Search

How to deal with Low Performance in Product – Group Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match types We recommend to use

How to deal with Low Performance in Product Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match types We recommend to use

Customers who haven’t bought anything? Remind them with remarketing campaigns!

Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even in this way and so

Protect your business from click fraud

Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud, for instance, or other malicious business practices. Click fraud is a way to destroy

By |2019-01-02T20:48:14+00:00January 2nd, 2019|Categories: How To Create|Tags: , , , |0 Comments

Feed-driven Product Text ads in Google Search

BlueWinston is a complex tool for online businessmen, who aim to maximize the profit from Google product campaigns. Creation and actualization of text campaigns in Google Ads requires a lot of time. But the whole process of text ads creation can be automatized thanks to BlueWinston. The feed-driven campaigns do not only save a lot

By |2019-01-05T21:06:59+00:00December 31st, 2018|Categories: How To Create|0 Comments

Keywords Insertion: Use keywords in your ads correctly

In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or phrases, that should be used when creating your ad, so that people will

By |2018-12-31T00:46:53+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , |0 Comments

How to use Google Text Ads in Display Network

Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you can engage with your potential

Revolutionary innovation in the e-commerce: Smart Shopping Campaigns

The creation of shopping campaigns using Google has never been easier. Google has recently introduced a service, Smart Shopping Campaigns, that is freeing you from the responsibilities, such as priority settings, strategy of campaigns, bidding… Moreover, ads are no longer going to be displayed in Google Search Network only, but also in the Display Network,

By |2018-12-20T18:12:25+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: |0 Comments

Shopping Ads: Best Practices

Are you a seller willing to effectively promote your products? If you are not creative type of person, you do not have to struggle with suitable text ad content or the usage of keywords anymore. Google Shopping Ads Campaigns will help you to create optimal ad which will, among other, result in richer clickthrough rates,

By |2018-12-20T18:13:08+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , |0 Comments

Text ads in Google Search

Google text ads are a great tool to engage with new potential customers. If you, indeed, formulate them properly. After the creation, they will be displayed in the Google Search Network. Either above or below the results. How does the text ad actually look like? Google text ads are composed out of three main parts

By |2019-01-03T18:55:09+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , , |0 Comments

What to check and how to optimize product text ads – best practices

What to check in BlueWinston   1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can create Product campaigns, Product – Group campaigns and also

Engage with people through special characters in your DSA ads

As you surely know, DSA campaigns have both, their advantages and disadvantages, but also their specifics. The advantages of DSA show up mainly when you are having quality content on your subpage, based on which Google can decide when to display your ad – that is when Google displays DSA on the most relevant phrases.

How to get a trademark permission?

One of the most common problems is that Ads are not approved because of trademarks. Those are brand names which usually require permission for their use. You can enter particular Trademarks to Bad words in BlueWinston and all Bad words will be automatically hidden from the ads. This solution allows you to run Ads, but

By |2018-11-13T09:39:49+00:00November 13th, 2018|Categories: How To Create|Tags: , , , , |0 Comments

PPC campaign – big investments and no results? Optimize!

Have you been running your PPC campaign for a while now, but you cannot see any results? Have you spent much time optimizing it, but it still does not generate leads? In such case, you should pay attention! We are speaking of lead or contact generation to engage with the potential clients who become interested

DSA – our best practices in the past 1.5 year

As you know, in Google Ads advertising there may be many products with low search volume keywords. It means that the keywords are being searched little and therefore Google does not allow them into the advertising. That is why it is not possible to advertise such products in a common way. Or maybe it

By |2018-10-22T18:07:48+00:00October 17th, 2018|Categories: How To Create|Tags: , , , , |0 Comments
Load More Posts