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Latest News from PPC and BlueWinston World

Google will donate 304mil. € to sellers in the form of a Google Ads credit

The current situation is very difficult, especially for small and medium-sized companies. COVID-19 has (and will continue to) affect the global economy. Many smaller businesses have ceased to operate or advertise due to the difficult situation. How to help them? Google has decided to distribute advertising credits of $ 340

Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all

Google is changing the look of results on desktop Search

The new update from Google brings a new view of both paid (advertised) and organic results in Search. After this update has been applied to mobile devices, it also comes to desktop versions.  Recently, Google has posted on Twitter a news they have prepared for desktop version of Search. This

Google Ads Express: Create your ad in just 15 minutes

Do you want to let people know about your products, but don't have the enough time to invest to advertising? Or is Google Ads a labyrinth for you to, too complex to orientate in? So pay attention now, because we will tell you how to advertise your products without unnecessarily

Hot news – Extend Shopping Ads to Gmail

One of the most popular email platforms in the world offers additional opportunities for e-commerce merchants to realize its potential. In the EU, starting March 4, Gmail will start to display shopping campaigns. They will be recorded under the Google Display Network. In addition to YouTube, Discover, and Search, your ads

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on

Emojis in your URL – BW Update 1.43.0

We bring you another update of BlueWinston. We added several new functions.  1. Emoji for ads We added a new function of emojis. Now you can use them in your URL to make your page look better. You can't use emojis in the headline or description. You can't copy emoji

You can also use Emojis in your ad’s display URL

The advertising world is undoubtedly dynamic and constantly changing when it comes to ways of engagement with users. And Google, as a platform for your advertising, is no exception. You can now include emojis in your display URL. Wondering how to do it? Read on. We are always thinking about

2020-01-29T08:31:39+00:00Categories: Google Ads, News|Tags: , , , , |

Google quietly introduced new image extensions

Do you find text ads unattractive because they lack product visuals? Shopping ads aren't for you for they are missing the space to closely introduce the product? Google has prepared a solution - new image extensions to boost your text ad. Extensions for Google ads are a great way to

2020-01-28T08:21:06+00:00Categories: Google Ads, News|Tags: , , |

You can now provide searchers with instructions or FAQ

There has been much talk about this new extension, but it wasn't until 2019 that Google began enabling it for search results. We are talking about FAQ and how-to-dos extensions. Why should you care about it? This is not an ad extension as such, but rather structured data, an enrichment

Google CEO Sundar Pichai became CEO of Alphabet

Founders of Google, Larry Page and Sergey Brin, decided to withdraw from their positions at the world's fifth largest technology company Alphabet Inc. The new CEO will be the current CEO of Google, Sundar Pichai. Sundar Pichai became Google CEO approximately 4 years ago, after the creation of Alphabet. Alphabet

2020-01-13T09:14:18+00:00Categories: News|Tags: , , , , |

All about ad suggestions in Google Ads

Are you worried about creating appropriate and engaging copy for your ads? Would you rather invest your time in strategy planning? Try ad suggestions from Google Ads. The following paragraphs will show you what you can expect from them. Multiple ads for your products mean a better chance of reaching

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