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Latest News from PPC and BlueWinston World

Why you should create Smart Shopping campaigns via BlueWinston.com?

Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your

By |2019-09-18T08:20:30+00:00September 18th, 2019|Categories: Features, Google Ads, News|Tags: , , , , |0 Comments

Ad pattern / Ad template filters for Product Text ads

From now on, you can filter any ad pattern and choose which products should be advertised via the chosen ad pattern as well! Every ad pattern is enabled by default and applicable for all products but you can set following rules/filters. Always enabled - text ad pattern/template will be always

By |2019-07-10T19:15:05+00:00July 8th, 2019|Categories: Features|0 Comments

Automate your advertising with Smart Shopping campaigns

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of

By |2019-07-08T19:10:36+00:00July 4th, 2019|Categories: Features, Google Ads|Tags: , , |0 Comments

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status

By |2019-06-19T15:41:55+00:00June 6th, 2019|Categories: News|Tags: |0 Comments

Human search based campaigns on Google Search

Advertise only what people are looking for and buying in your e-shop! In this article, you will read about another of the world's unique product-targeted campaigns in Google Search that you can only create through www.BlueWinston.com. We are talking about a campaign that automatically generates ads and keywords from

By |2019-07-08T19:09:44+00:00May 29th, 2019|Categories: Features|Tags: , |0 Comments

New feature: Truncate up to the first product group occurrence (the longest one)

We have new improvement for our world unique Product - Group campaigns. This campaign type is designed to create group of products with keywords suitable for more products and user is automatically targeted into fulltext search results on eshop. In the past, sometimes were created also too short keywords =

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston

By |2019-06-19T16:33:17+00:00May 16th, 2019|Categories: News|Tags: , , , |0 Comments

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain certified partnership. Let’s talk about what it actually is, why you should have it

By |2019-06-19T16:35:55+00:00April 25th, 2019|Categories: How To Create, News|Tags: |0 Comments

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-28T14:31:34+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are

By |2019-03-28T14:46:04+00:00March 14th, 2019|Categories: Features|Tags: , , , |0 Comments

Dynamic search ads – DSA bring out new options for targeting and stats

Dynamic search ads (DSA) are the simplest way to acquire new customers. With new updates they bring even more options for targeting and new stats that will help you to improve your campaign. DSA use the content of your e-shop website to target campaigns to fill in the blank spaces

By |2019-03-28T15:03:58+00:00March 14th, 2019|Categories: News|Tags: , |0 Comments

Responsive search ads got new format

Up to three titles and more space for description! Responsive search ads got by the end of the September a new format. Let´s have a look, what you can expect. Responsive search ads (RSA) are a result of mechanism, which combines the most successful titles and descriptions for an ad.

By |2019-03-22T08:32:46+00:00March 13th, 2019|Categories: News|Tags: , , , , |0 Comments

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence

By |2019-05-17T09:55:52+00:00March 13th, 2019|Categories: Features|Tags: , , , , |0 Comments
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