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Latest News from PPC and BlueWinston World

Google Call-Only Ads are also getting updates

Previously, we informed you about Google updates that have brought extended space for Responsive Ads and Dynamic Search Ads. These ads have gotten new features and also space for more characters. Following these changes, Google brings updates also to Call-Only Ads. Call-Only Ads were created by Google to encourage your

By |2019-11-15T14:00:42+00:00November 21st, 2019|Categories: Google Ads, News|Tags: , , |0 Comments

5 reasons why it is worth using responsive ads

Need to save time while increasing the performance of your ads? Google Ads is constantly adapting to its users and it is also, for example, by creating ads. Just insert different variations of the text and Google Ads will combine them thanks to responsive ads to make your ads as

Mandatory parallel tracking of campaigns is expanding

Recently, there has been a bunch of Google Ads updates. After canceling the average position, introducing recommended columns and various updates to increase landing page load time, the time has come to parallel tracking as well. This feature was already available last year but now it is ready to improve

By |2019-11-18T08:15:36+00:00November 14th, 2019|Categories: Features, Google Ads, News|Tags: , , , , , , |0 Comments

Recommended columns as new feature in Google Ads

When running different campaigns, you can easily lose track of which columns in Google Ads you have and are actually using. Therefore, Google has introduced a new feature, recommended columns that will help you to highlight recommended columns in your profile to help you manage your campaign. The recommended columns

By |2019-11-18T08:14:13+00:00November 13th, 2019|Categories: Features, Google Ads, News|Tags: , , , , , , |0 Comments

Secret Key for BlueWinston plugin in CMS solutions

In the latest update, we have added the option to add a Secret Key for Shopify, Magento and more. You can find it in the top right corner when you click on your account. You'll then see options. Select "Edit account". You may notice two Google Ads ID and Secret

By |2019-11-14T11:03:19+00:00November 13th, 2019|Categories: Features, News|Tags: , , , |0 Comments

Information about Eligible products in Google Merchant Centre

In the latest update (1.49.0) we have added information about Eligible products in Google Merchant Account for Merchant Feeds. Eligible product is one, that : It is in Stock. Google has accepted it and set its "Destination Status" as Approved (not Disapproved or Pending). This status is set by Google only after a certain amount

By |2019-11-20T13:36:46+00:00November 13th, 2019|Categories: Features, News|Tags: , , , |0 Comments

Google: End of average position – new metrics

By the end of February 2019 Google has announced that its average position ends. It will be replaced by new metrics introduced in November. In Google representative's words, the new metrics are the best for optimizing the position. New metrics are Search top impression rate and Search absolute top impression

By |2019-11-08T10:34:29+00:00November 8th, 2019|Categories: Features, News|Tags: , , , , |0 Comments

Why you should create Smart Shopping campaigns via BlueWinston.com?

Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your

By |2019-11-12T16:50:24+00:00September 18th, 2019|Categories: Features, Google Ads, News|Tags: , , , , |0 Comments

Ad pattern / Ad template filters for Product Text ads

From now on, you can filter any ad pattern and choose which products should be advertised via the chosen ad pattern as well! Every ad pattern is enabled by default and applicable for all products but you can set following rules/filters for the right product text ads. Always enabled -

By |2019-11-12T14:14:33+00:00July 8th, 2019|Categories: Features|0 Comments

Smart Shopping campaigns: Automate advertising

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of

By |2019-11-12T16:51:09+00:00July 4th, 2019|Categories: Features, Google Ads|Tags: , , |0 Comments

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status

By |2019-06-19T15:41:55+00:00June 6th, 2019|Categories: News|Tags: |0 Comments

Human search based campaigns on Google Search

Advertise only what people are looking for and buying in your e-shop! In this article, you will read about another of the world's unique product-targeted campaigns in Google Search that you can only create through www.BlueWinston.com. We are talking about a campaign that automatically generates ads and keywords from

By |2019-11-12T14:41:56+00:00May 29th, 2019|Categories: Features|Tags: , |0 Comments

New feature: Truncate up to the first product group occurrence (the longest one)

We have a new improvement for our world unique Product - Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop. In the past, sometimes were created also too

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston

By |2019-06-19T16:33:17+00:00May 16th, 2019|Categories: News|Tags: , , , |0 Comments
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