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Latest News from PPC and BlueWinston World

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-14T09:45:19+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are

By |2019-03-14T10:59:48+00:00March 14th, 2019|Categories: Features|Tags: , , , |0 Comments

DSA bring out new options for targeting and stats

Dynamic search ads (DSA) are the simplest way to acquire new customers. With new updates they bring even more options for targeting and new stats that will help you to improve your campaign. DSA use the content of your e-shop website to target campaigns to fill in the blank spaces

By |2019-03-14T08:52:59+00:00March 14th, 2019|Categories: News|Tags: , |0 Comments

Responsive search ads got new format

Up to three titles and more space for description! Responsive search ads got by the end of the September a new format. Let´s have a look, what you can expect. Responsive search ads (RSA) are a result of mechanism, which combines the most successful titles and descriptions for an ad.

By |2019-03-14T08:39:05+00:00March 13th, 2019|Categories: News|Tags: , , , , |0 Comments

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence

By |2019-03-14T10:57:04+00:00March 13th, 2019|Categories: Features|Tags: , , , , |0 Comments

Mobile-first index – all you need to know

More and more people are browsing web via their mobile devices, rather than on a PC or a laptop. Google wants to catch up with this trend implementing mobile-first index. It´s an experiment to approach more users and to offer them primarily mobile versions of the webpages. Mobile-first index and

By |2019-03-13T13:29:48+00:00March 13th, 2019|Categories: News|Tags: , , , |0 Comments

We are going to E-Commerce Berlin Expo 2019

E-commerce Berlin Expo 2019 is the biggest e-commerce event in the (tech) capital city of Germany. Over 5,000 visitors, 150 exhibitors and 40 speakers are expected. This event provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistic providers., payment processors and other online solutions

By |2019-01-31T08:59:58+00:00January 31st, 2019|Categories: News|0 Comments

Responsive ads: Let Google program the best combination!

Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher

By |2019-01-31T19:18:28+00:00January 2nd, 2019|Categories: Google Ads, News|Tags: , , |0 Comments

Get the most from expanded text ads!

Twice as much space for your ad? Not a problem anymore! Google Ads have introduced new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do

By |2019-01-31T19:13:36+00:00January 2nd, 2019|Categories: Features, News|Tags: , , , , , |0 Comments

What to check and how to optimize product text ads – best practices

Check these in BlueWinston.com   1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can create Product campaigns, Product –

Headline 3 and Description 2 in Product Ads by BlueWinston

As you have surely noticed, Google Ads has recently launched a possibility of Title 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads. You do not have to create

Notifications in Blue Winston

We are having some good news for you! Maybe you have already noticed a bell icon in your BlueWinston account – these are notifications that will keep you updated about your campaigns. Notifications appear in case there a mistake or incorrect setting in any of your campaigns. After clicking the

Target ROAS and Automation in Google AdWords

In this article, we will talk about PPC campaign automation in AdWords and show you some examples of using Target ROAS for product campaigns in BlueWinston. This year, Google is paying particular attention to automation and bidding strategy type Target ROAS, where it takes into account a number of

By |2018-06-29T11:07:38+00:00May 28th, 2018|Categories: Features, How To Create, News|0 Comments

How to lead users from Google text Ad to Conversion on e-shop

Not all e-shops advertise via Google Search as efficiently as they could. In this article, you will learn how to solve this problem and what improvements you may expect. Google introduced a very efficient way to advertise in their search engine - whether for small or large businesses. It

By |2018-05-11T09:59:33+00:00May 7th, 2018|Categories: How To Create, News|0 Comments
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