Recently, in our article we informed you that Google is going to help small and medium online merchants with product advertising on Shopping tag for free. Till the end of April in USA, and a few days after that in many other countries around the world, there is an opportunity to advertise your products through Surfaces across Google for free.
In Google Shopping tab your products will be shown and you don’t have to pay for clicks.
For online merchants, this change means that they can advertise for free their products for people, who search for products in Google search. For customers this means greater choice from more e-shops.
Do you have Google Merchant, but you don’t advertise through Google Shopping?
If you want to advertise free of charge through Google Shopping tab you must have an XML feed uploaded in Google Merchant Center. You can upload feed in Merchant in the section Products → Feeds→ big blue button
How to set up cost-free advertise?
If you already have data for your products in Google Merchant, setup is really fast.
The section PRODUCTS → FEEDS → click on the name of XML feed
Click in SETTINGS → COUNTRY – choose the appropriate country
Edit target destinations ✓ SURFACES across Google → Save
After Google data updates, you will get clicks for free to your products from the Shopping tab.
Don´t you have Google Merchant, but you would like to advertise for free in Google Shopping tab?
At Blue Winston, we can simply help you with creating your Merchant account. And then you can send us your product XML feed, and we can prepare feed for your Google Merchant account. Of course, If you want, you can create a feed for Merchant on your own. Products are uploaded through API to Merchant and will be updated from your common product XML feed.
After all, you can set up advertising in Merchant in Google Shopping tab, as we said above.