Before, our product campaigns had 23.52% CoS, now it is 7.54% CoS (Cost of Sales). %ROAS jumped from 425.12% to 1326.60% (by 901.48%) thanks to Product ads automation PPC tool for Google Search called BlueWinston.com!
About the client – AQT.sk
AQT.sk is a distributor of professional photo and video technology and a professional partner of CANON and NIKON in Slovakia. In addition to products, it also offers the cleaning of DSLRs, lens calibrations, free and paid photo workshops.
Problem solved thanks to product ads automation PPC tool
AQT.sk is the first client of Effectix.com – an online marketing agency we approached BlueWinston with, and we are glad to have done so. Product campaigns and keywords, in the way BlueWinston generates them, make no sense to be created manually. We have agreed with our client short before to reduce the number of advertised products and CoS as well. We needed a tool that will make the manual part for us and we will keep working with the creative and long-term strategy.
How BlueWinston helped
The assignment was to create unique campaigns for each product that meets certain conditions. To this, of course, also relevant keywords. Set up budgets, automatic rules for bidding, campaign pausing, keywords… This all took just aprox three hours. Several times per day the automat runs through our product feed and updates the product list, automatically creates related keywords and adjusts the prices. We have saved a lot of time that we can use to create other strategy and push the client forward.
Client’s statement / testimonial
We have been cooperating with Effectix for several years now and have been content with their results. If they say that BlueWinston is a tool that will help us, we totally believe them. We can see the improvement in our account. Besides, many people who have seen the PPC ad on the internet, comes to shop directly to us.
The results and numbers after 3 months
CoS reduced from 23.52% to 7.54% (by 67.94%)
ROAS jumped from 425.12% to 1326.60% (by 901.48%)
Spend reduced by 79.39%
Bounce rate from 68.48% to 65.67%
Average time of visit from 102 to 122 seconds (by 19.61%)
Number of ad groups raised from 414 to 2,961 (by 615.22%)
Number of keywords jumped from 1 215 to 28,507 (by 2,246.26%)
Number of ads jumped from 1 957 to 9,102 (by 365.10%)