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First things first – before start using BlueWinston

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This is a shortlist of things what to do before start using – app for automatic creation your product campaigns in Google search.

#1 Register at

Create your free 30 days trial account at app. Just click on this link and register your new account. It’s really simple. Only condition is that you should have opened your Google AdWords account on other windows in your browser for the full functioning of the API connection.

#2 Think about margin on your products

BlueWinston and mostly it’s A.I. (artificial intelligence) and Google scripts are working and calculating new maxCPC (maximum cost per click prices) from historical campaign statistics and maxCPA (maximum cost per acquisition = maximum cost per conversion). MaxCPA within BlueWinston can be defined as a 1. constant or 2. dynamically calculated number (price) as margin of the product price as you can see on picture.

Defining of maxCPA for product keywords in Google search

Default maxCPA, maxCPC and product price imported to Google AdWords

Then the system can automatically define which product will have which maxCPA according to its margin.

#3 Be sure about your conversion tracking codes

Conversion and Transactions value tracking in Google AdWordsOne of the most important thing in online PPC marketing is conversion tracking and data analysis. It is very important to track your conversions within AdWords or right in Google Analytics which has to be connected to your AdWords account. You should also track not just conversion but also transactions and their values = All conv. value. Then we can calculate how big ROI (return on investment) or Profit you reached.

#4 XML Product Data Feed URL

BlueWinston is working with your XML data feed. It’s using XML for creating product campaigns and also every 4 hours to updating them with new data, new products or new prices. Or backwards … when it comes to the state that some of your products will be no more allocated in your XML – BlueWinston will automatically pause advertising on these products! Here you can find how your XML feed should look – the structure and tags which could help you in the campaign creation process – XML feed example. is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management

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