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Headline 3 and Description 2 in Product Ads by BlueWinston

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As you have surely noticed, Google Ads has recently launched a possibility of Headline 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well!

We are speaking of dynamic expanded text ads for products. You do not have to create other types of ads anymore. You will see Headline 3 and Description 2 already when creating campaigns in BlueWinston.



Filling in the Headline 3 and Description 2 is optional. Similarly, as when you run the ads in Google Search, keep in mind that these new features may or may not be displayed by Google.

The number of characters of description has changed as well, each can have up to 90 characters. This change can result in new ads being created and old ads being replaced – this is happening in case you are cutting Description to 80 characters, and now it will be cut to 90 characters.


For Dynamic Search Ads (ADS) for Products campaigns:



You can learn more about expanded text ads here. is an automated tool for creation of Product Search Text and Shopping Ads on Google. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management