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How to create profitable Product text ads for Google Search

Product campaigns are basic campaigns created in BlueWinston. These automated campaigns are created from XML product data feed and used for Google text Search.

In BlueWinston you can create these types of campaigns:

  1. Product campaigns (look at the introduction to Product Campaigns)
  2. Product DSA campaigns
  3. Product – Group campaigns
  4. Product non-brand campaigns
  5. Luigi´s campaigns (very unique cooperation with Luigi’s box which is focusing on searchterms within your e-shop)
  6. Brand + category campaigns

In this article you will see how to create product campaigns.
We will write about these steps (or you can jump to any of these steps)

  1. Campaign name and source file (XML feed)
  2. Tag assignment & filters
  3. Location
  4. Create keywords by truncating and tag combination
  5. Ads creation, Ad extensions (Sitelinks, Callouts)
  6. Campaign settings (bidding, maxCPA, maxCPC)
  7. Automated scripts

 

1. Campaign name and source file

We recommend to use for product campaign name: BW (Product) – “your campaign name”. In BlueWinston can be used usual XML feed, as you use for price comparisons or Google. Make sure that your feed contains at least product name, URL, price, manufacturer and category for each product.

campaign-name-source-file

 

2. Tag assignment & filters

In this step you can choose tags from your XML feed to use in BlueWinston. You can also see tag preview (click Blue button on right)

Tag-assignments

 

You can filter by categories, manufacturers, price.If nothing is chosen on left side, all items from right side will be used.

Category-Manufacturer-filters

If you write any words in “Forbidden words in product names”, these products will be excluded from campaign.
If you write any words to “Words must be in product name”, only products with these words will be used.

 

3. Location

Choose location and languages for your campaign.

 

4. Keywords

You can create keywords in BlueWinston in these two ways:

a) Creating keywords by truncating product names (world’s unique method how to get perfect product long-tail keywords) works this way:

Product-campaign-truncating

 

Use Truncate +1 by Manufacturer (brand). You can also use prefixes or remove some words.
Per Partes – keywords will run gradually from longest form to shorter. If BlueWinston find eligible keywords, will not run shorter form.

PPC specialists use this truncating method of keyword creation for most BlueWinston product campaigns, with Exact and BroadModifier keyword match type.

 

b) Creating keywords by tag combination you can see here:

Tag-combination-KWs-creation

This method of keyword creation is suitable for batteries, cartridges etc.

 

5. Ads creation, Ad extensions

You can create Ad pattern that will be used for your products. If needed, you can use prolonging Headline 1 or cutting Headlines or Descriptions. Crucial is to cover all products (100%) – you can create also alternatives in Ad pattern.

Ad-patterns

Then you can add ad extensions (Sitelinks, Callouts) – you can use already created in your AdWords account or create new ones. On left you can see already created Ad Extensions from AdWords, on right side you can see chosen Ad Extensions for this campaign.

Ad-Extensions

 

6. Campaign settings

In this part you can set up bidding strategy, maxCPA and maxCPC. We recommend this initial setting:

Campaign-setting-maxCPC-maxCPA

 

7. Automated scripts

Here are some of scripts we usually use for new campaigns:

Product-and-Group-campaign-1-Excluding-keywords-from-campaign-scripts

If you would like to use more scripts (in BlueWinston or in AdWords, or you use your bunch of scripts), please write us and we will be happy to help.

How to create other types of BlueWinston product campaigns?

  1. Product campaigns
  2. Product DSA campaigns
  3. Product – Group campaigns
  4. Product non-brand campaigns
  5. Luigi´s campaigns
  6. Brand + category campaigns
By |2018-05-28T09:00:49+00:00January 15th, 2018|Categories: How To Create|0 Comments
BlueWinston.com is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management

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