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How Truncating works for Product names?

ELECTROLUX EJ 11800 AWTry to imagine that we have product called:

ELECTROLUX EJ 11800 AW stand alone fridge with freezer

Normally, you would get very bad and unsuitable keyword with low search volume. Only solution would be to clear your product name and hide manually “stand alone fridge with freezer”phrase. Thanks to our unique solution called Truncating = cut-off method you can get very nice and eligible product long-tail keywords.

TRUNCATING WORKS LIKE THIS

Red: Process of truncating
Blue: New truncated long-tail product keyword

Black: Not suitable keyword for product campaign

Newly generated product keywords:

ELECTROLUX EJ 11800 AW stand alone fridge with freezer
ELECTROLUX EJ 11800 AW stand alone fridge with freezer
ELECTROLUX EJ 11800 AW stand alone fridge with freezer
ELECTROLUX EJ 11800 AW stand alone fridge with freezer
ELECTROLUX EJ 11800 AW stand alone fridge with freezer
ELECTROLUX EJ 11800 AW stand alone fridge with freezer
ELECTROLUX EJ 11800 AW stand alone fridge with freezer

Innacurate keywords generated by truncating:

ELECTROLUX EJ (by brand/manufacturer +1 word)

==> This keyword is not suitable for product campaign because it contains words which are in more than 1 product within the e-shop.

same-fridgesAs you can see, there are products with the same name

ELECTROLUX EJ 2801
ELECTROLUX EJ 2301
ELECTROLUX EJ 2302

So these kind of keywords, which are so-called duplicates => we called Product-Groups keywords which are suitable for our new kind of Product-Group campaign! People in many cases are searching for those search terms.

What are unique Product-Group ads / campaigns?

Why to focus on product-group campaigns in Google serachPeople do not always know the exact product name! They just know only part (Product-Group name). BlueWinston will find these unique Groups within your e-shop. Clicking on ad, your customers will go right to fulltext search results, where they can choose the best product model & type for them. With this feature you can get much more new highly targeted customers!

 

Read more about Per-Partes method -> gradually enabling truncated keywords in Google Adwords

BlueWinston.com is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management

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