In order to cover the market in Slovakia with a product portfolio of 3 468 items, a clear choice was made for the use of BlueWinston services. Both we and the client had clear expectations, which were a great challenge for us as well from the online agency Viamedia.sk.
Maxinaradie.sk offers a range of products from hand tools, construction tools, cleaning equipment, welding machines and many other useful helping devices. The manufacturers include among others: Bosh, Makita and Kärcher.
Automatization of price provision for clicks along with product keywords in campaigns has had a huge impact on the overall achieved results. Today, after evaluating the data for a period from September 1, 2018 to November 30, 2018, we can say that BlueWinston has greatly supported the satisfaction of the client.
Relevance and effective bidding
The keywords that were included in the campaigns matched customers’ search queries as much as possible. The included keywords accurately captured the various variants that were well suited to specific products.
And what does the client think?
For the client, the most important data is the cost compared to revenue. The total cost of one completed order was in the amount of 20.25 EUR. We were thus convinced that using BlueWinston was a great decision.
Taking into account the revenue earned only from this platform, we have seen a very pleasant surprise.
Getting stable CPA in 3 months
The study used the data for the period from September 1, 2018 to November 30, 2018.
Segment: electric hand tools
Number of product campaigns: 6
Number of group campaigns: 10
Number of DSA-P campaigns: 1