Blog-

Choose the right bidding strategy to complete your goals

A good text for your ad is only one part of success when attracting new potential customers. The other is the implementation of adequate strategy for bidding, so that you get the maximal results on the minimal ad price. If you do not pay enough attention to bidding, you may end up paying much more.

Crawl Budget: How much does Google care about your webpage?

The search engines are supposed to scan daily the highest possible number of sites, searching for the new content. During the crawling they are finding new URL addresses that need to be analyzed, indexed and included in search. For there are many of these addresses, the robots need to be limited so their excessive and

By |2018-12-20T18:11:33+00:00December 18th, 2018|Categories: Google Ads|Tags: , |0 Comments

Revolutionary innovation in the e-commerce: Smart Shopping Campaigns

The creation of shopping campaigns using Google has never been easier. Google has recently introduced a service, Smart Shopping Campaigns, that is freeing you from the responsibilities, such as priority settings, strategy of campaigns, bidding… Moreover, ads are no longer going to be displayed in Google Search Network only, but also in the Display Network,

By |2018-12-20T18:12:25+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: |0 Comments

Shopping Ads: Best Practices

Are you a seller willing to effectively promote your products? If you are not creative type of person, you do not have to struggle with suitable text ad content or the usage of keywords anymore. Google Shopping Ads Campaigns will help you to create optimal ad which will, among other, result in richer clickthrough rates,

By |2018-12-20T18:13:08+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , |0 Comments

Text ads in Google Search

Google text ads are a great tool to engage with new potential customers. If you, indeed, formulate them properly. After the creation, they will be displayed in the Google Search Network. Either above or below the results. How does the text ad actually look like? Google text ads are composed out of three main parts

By |2019-01-03T18:55:09+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , , |0 Comments

What is PPC?

What is PPC? What does it have to do with your business? What are the advantages of PPC? Perhaps you have been asking yourself the same questions when you heard of PPC for the first time. Here are the answers! What is PPC? Basic definition PPC stands for pay-per-click and it is a usual strategy

By |2018-12-19T13:28:27+00:00December 16th, 2018|Categories: Google Ads|0 Comments

What to check and how to optimize product text ads – best practices

What to check in BlueWinston   1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can create Product campaigns, Product – Group campaigns and also

Automated scripts in BlueWinston

For better optimization of product campaigns, we recommend you to use automated scripts. It is a set of rules that increases efficiency of the campaigns. For instance, by excluding keywords that are causing high expenses. You can find all these scripts at the end of every campaign setting in BlueWinston. For the use of scripts

By |2018-12-03T10:43:42+00:00December 3rd, 2018|Categories: Nezaradené|Tags: , , |0 Comments

Headline 3 and Description 2 in Product Ads by BlueWinston

As you have surely noticed, Google Ads has recently launched a possibility of Title 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads. You do not have to create other types of ads anymore.

Engage with people through special characters in your DSA ads

As you surely know, DSA campaigns have both, their advantages and disadvantages, but also their specifics. The advantages of DSA show up mainly when you are having quality content on your subpage, based on which Google can decide when to display your ad – that is when Google displays DSA on the most relevant phrases.

How to get a trademark permission?

One of the most common problems is that Ads are not approved because of trademarks. Those are brand names which usually require permission for their use. You can enter particular Trademarks to Bad words in BlueWinston and all Bad words will be automatically hidden from the ads. This solution allows you to run Ads, but

By |2018-11-13T09:39:49+00:00November 13th, 2018|Categories: How To Create|Tags: , , , , |0 Comments

PPC campaign – big investments and no results? Optimize!

Have you been running your PPC campaign for a while now, but you cannot see any results? Have you spent much time optimizing it, but it still does not generate leads? In such case, you should pay attention! We are speaking of lead or contact generation to engage with the potential clients who become interested

CoS (Cost of Sales) – Is your ad paying off?

Behind each ad there is a businessman who wants to sell his product as profitable as possible. The profit does not, however, include only the product sales alone, but also the related expenses. One of the expenses is also advertisement that needs to be maintained. If you do not have an overview of how much

By |2018-10-24T20:22:27+00:00October 22nd, 2018|Categories: Google Ads|Tags: , , , |0 Comments

Notifications in Blue Winston

We are having some good news for you! Maybe you have already noticed a bell icon in your BlueWinston account – these are notifications that will keep you updated about your campaigns. Notifications appear in case there a mistake or incorrect setting in any of your campaigns. After clicking the bell, you will see a

Effectix.com boosted ROAS for AQT.sk by +901%

Before, our product campaigns had 23.52% CoS, now it is 7.54% CoS (Cost of Sales). %ROAS jumped from 425.12% to 1326.60% (by 901.48%) thanks to Product ads automation PPC tool for Google Search called BlueWinston.com! Cost of Sales reduced by 68% ROAS jumped by 901% About the client - AQT.sk

By |2018-10-22T18:06:03+00:00October 17th, 2018|Categories: Case studies|Tags: , , , , , , |0 Comments
Load More Posts