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Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-28T14:31:34+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Do you hesitate between automated or manual bids? We compared them for you!

Setting bidding strategies is a huge dilemma when launching campaigns. The first question is whether they should be automated, or you want to manage them manually. Not each type of strategy fits each type of campaign. Therefore, we compared them to make the decision making easier for you. Here are

By |2019-03-28T14:46:04+00:00March 14th, 2019|Categories: Features|Tags: , , , |0 Comments

Dynamic search ads – DSA bring out new options for targeting and stats

Dynamic search ads (DSA) are the simplest way to acquire new customers. With new updates they bring even more options for targeting and new stats that will help you to improve your campaign. DSA use the content of your e-shop website to target campaigns to fill in the blank spaces

By |2019-03-28T15:03:58+00:00March 14th, 2019|Categories: News|Tags: , |0 Comments

Responsive search ads got new format

Up to three titles and more space for description! Responsive search ads got by the end of the September a new format. Let´s have a look, what you can expect. Responsive search ads (RSA) are a result of mechanism, which combines the most successful titles and descriptions for an ad.

By |2019-03-22T08:32:46+00:00March 13th, 2019|Categories: News|Tags: , , , , |0 Comments

Adjust to mobile-first indexing with mobile-friendly website

Smartphones have brought so many options to people´s lives that desktop devices are slowly losing their attractivity for regular daily activities, such as web-browsing. Google is catching up with this trend by an experiment called “mobile-first indexing”. This experiment serves primarily the users of the search; however it will influence

By |2019-05-17T09:55:52+00:00March 13th, 2019|Categories: Features|Tags: , , , , |0 Comments

Mobile-first index – all you need to know

More and more people are browsing web via their mobile devices, rather than on a PC or a laptop. Google wants to catch up with this trend implementing mobile-first index. It´s an experiment to approach more users and to offer them primarily mobile versions of the webpages. Mobile-first index and

By |2019-03-22T08:37:18+00:00March 13th, 2019|Categories: News|Tags: , , , |0 Comments

Quick guide to Google Analytics #BONUS – Set dashboards accordingly to your needs

We brought you already 5 blogs with the most important features of Google Analytics that might help you to push your ecommerce forward. If you did not have chance to read them yet, you may find links by the end of this blog to quickly access them. To get the

Maxinaradie automates Text ads for 3468 items from electric hand tools and get stable CPA of 20,25€ / conv.

In order to cover the market in Slovakia with a product portfolio of 3 468 items, a clear choice was made for the use of BlueWinston services. Both we and the client had clear expectations, which were a great challenge for us as well from the online agency Viamedia.sk. Maxinaradie.sk

By |2019-05-02T09:21:01+00:00February 17th, 2019|Categories: Case studies|Tags: , , , |0 Comments

Product name and a correct XML feed: the key to the success of automated text ads for Google products

BlueWinston is a tool for automated creation of product text ads for Google Search. The key to success of the simplest automation of ads is just the creation of product names. There are specific rules for the creation of product names, which will ensure the best and the fastest listing

By |2019-03-13T14:36:20+00:00February 9th, 2019|Categories: How To Create|0 Comments

BlueWinston has reduced CoS of Google campaigns for heating, cooling, bathrooms by -30% – PVM system

BlueWinston has helped to spread the advertising for PVMsystem.sk and to make it more efficient. Of the original ca. 20%, CoS has been reduced by 30% to about 13%, mainly thanks to automation of product campaigns and dynamic remarketing. BlueWinston campaigns are bringing 42% of visits of all Google

By |2019-03-13T14:41:11+00:00February 5th, 2019|Categories: Case studies|Tags: , , |0 Comments

Quick guide to Google Analytics #5 – Do you earn money from the visits?

Visitors of your e-shop are not the main benchmark of your business success. Your web can be visited by thousands of people daily, but if they do not buy anything, you will not benefit. Learn how to measure the effectivity of these visits! In our last blog from the quick

By |2019-02-26T17:23:29+00:00January 31st, 2019|Categories: Google Ads|Tags: , |0 Comments

Quick guide to Google Analytics #4 – Get to know the behavior of your visitors

New visit on your page does not have to mean immediate success. You can have many visits, but if your visitors are not purchasing, they do not bring any added value to your business. Before moving to purchases themselves, read more about what influences the behavior of the visitors on

By |2019-02-26T17:16:56+00:00January 31st, 2019|Categories: Google Ads|Tags: , |0 Comments

Quick guide to Google Analytics #3 – How do you acquire new customers?

Promotion is inherently interconnected with running an online business. But do you know, whether it helps you to acquire new customers? If you run an e-shop and don´t know the answer to this question, you should immediately change it. You can significantly affect your business and save money. In our

By |2019-03-28T16:07:54+00:00January 31st, 2019|Categories: Google Ads|Tags: , , |0 Comments

Quick guide to Google Analytics #2 – Get to know your audience

Do you know your audience? Who are the visitors of your webpage and your potential clients? Where do they come from? Do they have anything in common? In case you are running an online business, you definitely should know answers to these questions. If you know your customers and their

By |2019-03-28T16:21:38+00:00January 31st, 2019|Categories: Google Ads|Tags: , , |0 Comments

Quick guide to Google Analytics #1 – Let´s start + Real-time report

To create good ads and content, you have to know your audience and environment where you publish them. To understand their behavior, you need to measure them somehow and then analyze the results. Otherwise you may end up creating many ads and content, but the investment will hardly (if ever)

By |2019-04-08T10:46:20+00:00January 31st, 2019|Categories: Google Ads|Tags: , |0 Comments
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