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Quick guide to Google Analytics #1 – Let´s start + Real-time report

To create good ads and content, you have to know your audience and environment where you publish them. To understand their behavior, you need to measure them somehow and then analyze the results. Otherwise you may end up creating many ads and content, but the investment will hardly (if ever)

By |2019-02-26T16:52:06+00:00January 31st, 2019|Categories: Google Ads|Tags: , |0 Comments

Search and personalization – how are your products displayed by Google?

Google Search could be, until recently, seen as a misunderstood magic – two users in the same country, the same query, but different result. The company was testing personalization, but now it belongs to the past. Personalized search Personalized search means that the algorithms of the provider of the concrete

By |2019-03-07T17:24:07+00:00January 31st, 2019|Categories: Google Ads|Tags: , , |0 Comments

We are going to E-Commerce Berlin Expo 2019

E-commerce Berlin Expo 2019 is the biggest e-commerce event in the (tech) capital city of Germany. Over 5,000 visitors, 150 exhibitors and 40 speakers are expected. This event provides business opportunities for the entire e-commerce ecosystem: from merchants to platforms, hosting providers, logistic providers., payment processors and other online solutions

By |2019-01-31T08:59:58+00:00January 31st, 2019|Categories: News|0 Comments

How to deal with Low Performance in Product – Group Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match

How to deal with Low Performance in Product Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match

Why DSA still learning without impressions?

In some cases, you see that DSA campaign is learning and maybe you have question: How can the Bluewinston DSA campaigns start generating traffic right away instead of wasting time on ‘learning’? Here is a lot of staff about DSAs: https://support.google.com/google-ads/answer/2471185?hl=en&ref_topic=3119126 In many cases time of “learning” in DSA campaigns

By |2019-01-31T19:22:02+00:00January 11th, 2019|Categories: Google Ads|Tags: , , , |0 Comments

Key performance indicators (KPI) you should track

Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and professional life. From those partial goals you can create a strategy, thanks to which this journey will be easier. In this article we

Product advertisement – bring your products closer to the audience!

Every seller wants to highlight their product in the competition, emphasize its benefits and show it to as many people as possible – convincing them to buy that product. Product advertisement is placing your product or service to different dedicated and paid spots, with the aim to inform people and

By |2019-02-27T09:21:50+00:00January 2nd, 2019|Categories: Google Ads|Tags: , , |0 Comments

Responsive ads: Let Google program the best combination!

Responsive search ads are new and quite interesting format of Google Ads. They consist in adjustment of the ad, based on the previous activity of potential customers. The system tests dynamically various combinations of titles and descriptions, while observing which combinations performs best for different search requests. Saved time, higher

By |2019-01-31T19:18:28+00:00January 2nd, 2019|Categories: Google Ads, News|Tags: , , |0 Comments

Customers who haven’t bought anything? Remind them with remarketing campaigns!

Is your web visited by many people, but sometimes happens that they do not convert their visit to any conversion – purchase of the product? Try to remind them the product they have been looking at and convince them to buy it! Google Ads have been thinking of you even

Protect your business from click fraud

Ecommerce has experienced major boom in the past years. It is esteemed that there are from 12 to 24 million of e-shops selling products worldwide. With a “new” form of commerce, new tools to exclude the competitors arise – click fraud, for instance, or other malicious business practices. Click fraud

By |2019-01-02T20:48:14+00:00January 2nd, 2019|Categories: How To Create|Tags: , , , |0 Comments

Get the most from expanded text ads!

Twice as much space for your ad? Not a problem anymore! Google Ads have introduced new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do

By |2019-01-31T19:13:36+00:00January 2nd, 2019|Categories: Features, News|Tags: , , , , , |0 Comments

Feed-driven Product Text ads in Google Search

BlueWinston is a complex tool for online businessmen, who aim to maximize the profit from Google product campaigns. Creation and actualization of text campaigns in Google Ads requires a lot of time. But the whole process of text ads creation can be automatized thanks to BlueWinston. The feed-driven campaigns do

By |2019-01-05T21:06:59+00:00December 31st, 2018|Categories: How To Create|0 Comments

Study says: Combine Shopping ads & Product Text ads

Should I advertise products via Text Ads, when I already use Shopping Ads? If you are an e-shop seller, who advertises, and you come from a country where Shopping Ads are allowed, you are, of course, the luckier “half”. Shopping Ads are huge potential to engage with new customers via

Keywords Insertion: Use keywords in your ads correctly

In our previous blogs, we introduced you text ads via Google, their options, or bidding. In almost every article we emphasized the need for appropriate keywords, which will make your ad a relevant message for the potential customers. Keywords are words, or phrases, that should be used when creating your

By |2019-01-31T19:09:07+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , |0 Comments
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