Create Google Analytics account – Get started with Google Analytics

Online advertising of your products and services is without a doubt the best way to bring them as close as possible to your potential customers. In order to create good ads, you need to know what people visit your site and how they behave. Google Analytics can help here a

By |2019-10-31T09:37:23+00:00October 31st, 2019|Categories: Google Ads, How To Create|Tags: , , , |0 Comments

Create a Google Ads account – Get started with Google Ads

Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes. We have written

By |2019-11-12T15:02:13+00:00October 31st, 2019|Categories: Google Ads, How To Create|Tags: , , , |0 Comments

Expand your Smart Shopping campaigns to other countries

Until now, you could only promote your products at home and abroad at the same time using standard Shopping campaigns. Since November, this possibility has also expanded to Smart Shopping campaigns. What does this mean in practice? You'll be able to advertise your products in multiple countries that share the

By |2019-11-12T16:49:44+00:00October 15th, 2019|Categories: Features, Google Ads|Tags: , |0 Comments

Why you should create Smart Shopping campaigns via

Smart shopping campaigns for products in the e-shop This is the type of ad you can create in Google Ads, linked to your Google Merchant account. A common practice is to upload your product information (feed) in your Google Merchant account. The Google Merchant account must be linked to your

By |2019-11-12T16:50:24+00:00September 18th, 2019|Categories: Features, Google Ads, News|Tags: , , , , |0 Comments

Smart Bidding Strategies in Google Ads

Today, automation is an essential and inevitable part of our daily business. Google is constantly improving its services by automating the processes so you can advertise your products more efficiently. For example, Smart Campaigns or Smart Bidding in Google Ads. In previous blogs, we have observed the first area. Now

By |2019-11-12T16:01:11+00:00July 25th, 2019|Categories: Google Ads|Tags: |0 Comments

Ad pattern / Ad template filters for Product Text ads

From now on, you can filter any ad pattern and choose which products should be advertised via the chosen ad pattern as well! Every ad pattern is enabled by default and applicable for all products but you can set following rules/filters for the right product text ads. Always enabled -

By |2019-11-12T14:14:33+00:00July 8th, 2019|Categories: Features|0 Comments

Smart Shopping campaigns: Automate advertising

Google Ads in Shopping is a great way to bring your products as close to potential customers as possible. Because of their broader presence and powerful reports, they represent a huge potential for your business that would be a shame not to take advantage of. There are two types of

By |2019-11-12T16:51:09+00:00July 4th, 2019|Categories: Features, Google Ads|Tags: , , |0 Comments

DevaGroup- certified specialists in Google advertising

Who is DevaGroup? DevaGroup has been active in the digital marketing industry since 1999. By that time they have been among elite of Polish companies in terms of generated traffic from Google. The DevaGroup portfolio already has several hundred clients from many different industries. They are distinguished by the status

By |2019-06-19T15:41:55+00:00June 6th, 2019|Categories: News|Tags: |0 Comments

Human search based campaigns on Google Search

Advertise only what people are looking for and buying in your e-shop! In this article, you will read about another of the world's unique product-targeted campaigns in Google Search that you can only create through We are talking about a campaign that automatically generates ads and keywords from

By |2019-11-12T14:41:56+00:00May 29th, 2019|Categories: Features|Tags: , |0 Comments

New feature: Truncate up to the first product group occurrence (the longest one)

We have a new improvement for our world unique Product - Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop. In the past, sometimes were created also too

About Blue Winston for DevaGroup with Štefan Chochláč

DevaGroup is a Google Ads Certified Partner. They are Polish agency made of specialists in various forms of marketing and they cooperate with Blue Winston as well. Recently our COO, Štefan Chochláč gave them an interview about Blue Winston's history and functions. Read more about how we see Blue Winston

By |2019-06-19T16:33:17+00:00May 16th, 2019|Categories: News|Tags: , , , |0 Comments

How & Why Become Blue Winston Certified Partner

Using the automation tool  Blue Winston has a big amount of advantages. It offers unique features thanks to which you can take your e-shop to a brand new level. It doesn't end there. You can gain certified partnership. Let’s talk about what it actually is, why you should have it

By |2019-06-19T16:35:55+00:00April 25th, 2019|Categories: How To Create, News|Tags: |0 Comments
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