Visitors of your e-shop are not the main benchmark of your business success. Your web can be visited by thousands of people daily, but if they do not buy anything, you will not benefit. Learn how to measure the effectivity of these visits!
In our last blog from the quick guide to Google Analytics, we are going to speak about conversions, the actions (goals you have set) that the visitors have taken on your website. For you, as an e-shop owner, these numbers are immensely important. Google Analytics will help you to track these data thanks to four reports. Let´s have a closer look…
Goals are the actions you want to track – they can be either on micro or macro level. Thanks to this report you get detailed information about your visitors´ activities in relation to goal achievement. It tells you, for instance, whether the visitor was led to purchase by a concrete page on your website.
How to learn the most about the goals? Firstly, set the goal you want to track. Followingly you see all stats regarding the goal URL, reverse goal path, funnel visualization or goal flow.
Thanks to a simple code you can track your ecommerce on your website or in your application. All you need is to go directly to your Google Analytics account, click Admin → navigate to the view you want → in View column click Ecommerce Settings → enable Ecommerce.
If you want to track different views, you must set it separately.
In Google Analytics, the conversions and ecommerce transactions are credited to the last campaign, search or ad. Thanks to Multi-Channel Funnels feature you can track the older conversion paths that led your customers to purchase. The conversion path is therefore generated from various channels that include, but are not limited to social sites, referral webpages, e-mail bulletins and so forth.
Choose among various attribution models which credit partial benchmarks of the path your customer has undergone before the actual purchase. You can then compare those credits.
Conversions are the most important number for your ecommerce, but it is necessary to perceive them in wider context. So, if up till now you did not have time to read our previous blogs, where we explain for instance how to get to know your customers and how to customize your e-shop according to their needs, read them now. You can return to them easily:
- #1 learn about real-time feature;
- #2 get to know your visitors;
- #3 track what channel do they come from;
- #4 observe their behavior.
Google Analytics is a valuable tool to help you push your e-shop forward. Not only will it explain what is happening on your website, but also why does it happen. Your e-shop can be followingly customized accordingly to the needs of your visitors, to make it more effective. And the best part? You get all these reports for free!