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Set up or reset Default max CPC after bidding strategy change

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We have updated few settings about max CPC for keywords in Blue Winston. This is helpful when changing bidding strategy in Blue Winston, for example from Target CPA to Manual CPC.

From 16th May there is no pop-up in part Campaign setttings. You have a new option – to reset Default maxCPC or set up maxCPC for all keywords to be set to Auto (as fixed value or calculated by Blue Winston)

Set up or reset Default max CPC after bidding strategy change

 

When changed bidding in Blue Winston (for example Target CPA => Manual CPC), you will see this setting about Default maxCPC and this way you can set up all proper values for adgroups.

 

We recommend to start campaigns with Manual CPC (enhanced) and optionally choose Use Smart Bidding (Target ROAS). It is because smart bidding needs some data to work with. After 50 conversions in last 30 days it will be automatically changed from Manual CPC (enhanced) to Target ROAS. Here is our blogpost about this => https://blog.bluewinston.com/target-roas-automation-google-adwords/

By |2019-08-06T11:22:06+00:00May 20th, 2019|Categories: Features|0 Comments
BlueWinston.com is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
  • boost sales up to +60%
  • increase ROAS up to +1500%
  • decrease CoS by -40%
  • create ads for all your products
  • automate creation & management

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