People do not always know the exact product name! They just know only part (Product-Group name). BlueWinston will automatically find these unique Groups within your e-shop. Clicking on ad, your customers will go straight to fulltext search results, where they can choose the right product model & type. With this feature you can get much more new highly targeted customers and many times it’s the only way, how to advertise on your products because of the low search volume status!
Why to focus on Product – Group campaigns?
No more Low Search Volume
Much more KWs with eligible status
People are looking for this product groups
Higher Impressions for your ads
Higher Conversion rates
Product-Group campaigns for targeting Groups of Products
Product – Group campaigns which have text ads targeted to the specific groups of products, so little more broad keywords. These product-groups are world’s unique campaigns and have much more eligible long-tail keywords -> impressions, clicks, %CTR and of course more conversions (acquisitions).
They just know only the part of the name for example “ELECTROLUX EJ 2801”.
Therefore BlueWinston developed unique truncating method how to find and mine unique phrases (shortened long-tail keywords) which will be targeting some very specific groups of products. In this case it is the specific fridge with brand and model but without specific type = product number.
Product-Group targeted Text ads in Google Search
So people can see your product – group ads while they are searching for:
You will have automatically generated text ads for hundreds, thousands even tens of thousands of product – groups in just a few minutes. Automatically up to date prices from the lowest range.
After click on text group ad -> customer will be brought straight to the fulltext search result page within your e-shop for “ELECTROLUX EJ 2801” where he can see both 2 variants of this fridge
See for yourself the power of Group campaigns on Tires advertising
Tires e-shop all over the world could use this most most powerful feature „Product-Group campaigns“ for creating unique Group text advertising for targeting their customers and bringing them straight to the fulltext search results.