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ads

Choose the right keyword strategy for a successful campaign

In our previous blog, we've introduced to you keyword matching options in Google Ads. This is the setting in which you define what search queries will make your ad run. Now, we will focus on the strategies you can use with this setting to get the most out of it. Correct

Optimize DSA campaigns with the best practices from Google

Not all products can be advertised in regular way, because of low search volume keywords. Google Ads have therefore developed Dynamic Search Ads (DSA), thanks to which you can engage with the potential customers without using keywords. You are most likely to have met them yet, but do you know