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best practices

How to deal with Low Performance in Product – Group Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match

How to deal with Low Performance in Product Text Ads Campaigns (Using Per Partes & Keywords Match types)

From our experience, every keyword in product campaigns need at least 10 - 20 clicks for one conversion. But when you use more match type for keywords, they can canibalize each other - and also clicks are divided to more keywords - so it is harder to optimize. Keywords Match