Navigation:-Tag: CPA

CPA

Key performance indicators (KPI) you should track

Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and professional life. From those partial goals you can create a strategy, thanks to which this journey will be easier. In this article we introduce you several metrics that

Choose the right bidding strategy to complete your goals

A good text for your ad is only one part of success when attracting new potential customers. The other is the implementation of adequate strategy for bidding, so that you get the maximal results on the minimal ad price. If you do not pay enough attention to bidding, you may end up paying much more.

Benefits of Long-Tail keywords in Pay Per Click (PPC)

There are many rumors about if  long-tail keywords are better than short-tail keywords or not! Whole www.BlueWinston.com app is working only with Long-tail keywords. Why? You can find out in this article. Theory about long-tail keywords goes like: Long-tail keywords have significant search volume (quite high impressions) Long-tail keywords have less competition then short-tail (brand)