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CPA

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with

By |2019-06-19T17:06:55+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , |0 Comments

Maxinaradie automates Text ads for 3468 items from electric hand tools and get stable CPA of 20,25€ / conv.

In order to cover the market in Slovakia with a product portfolio of 3 468 items, a clear choice was made for the use of BlueWinston services. Both we and the client had clear expectations, which were a great challenge for us as well from the online agency Viamedia.sk. Maxinaradie.sk

By |2019-05-02T09:21:01+00:00February 17th, 2019|Categories: Case studies|Tags: , , , |0 Comments

Key performance indicators (KPI) you should track

Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of

Benefits of Long-Tail keywords in Pay Per Click (PPC)

There are many rumors about if  long-tail keywords are better than short-tail keywords or not! Whole www.BlueWinston.com app is working only with Long-tail keywords. Why? You can find out in this article. Theory about long-tail keywords goes like: Long-tail keywords have significant search volume (quite high impressions) Long-tail keywords have