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CTR

Key performance indicators (KPI) you should track

Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of success. In both personal and professional life. From those partial goals you can create a strategy, thanks to which this journey will be easier. In this article we introduce you several metrics that

Benefits of Long-Tail keywords in Pay Per Click (PPC)

There are many rumors about if  long-tail keywords are better than short-tail keywords or not! Whole www.BlueWinston.com app is working only with Long-tail keywords. Why? You can find out in this article. Theory about long-tail keywords goes like: Long-tail keywords have significant search volume (quite high impressions) Long-tail keywords have less competition then short-tail (brand)