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CTR

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with

By |2019-08-06T07:59:37+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , |0 Comments

Ads without impressions? The problem might be in your settings

Maybe you have already experienced publishing an ad to acquire new customers, but as the time went by its impressions were not growing. Low or no impressions are an indicator that your ad has no reach and that you cannot expect any click-throughs or conversions. Let´s have a look on

By |2019-03-28T14:31:34+00:00March 14th, 2019|Categories: Features, How To Create|Tags: , , , |0 Comments

Key performance indicators (KPI) you should track

Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of

Benefits of Long-Tail keywords in Pay Per Click (PPC)

There are many rumors about if long-tail keywords are better than short-tail keywords or not! Whole www.BlueWinston.com app is working only with Long-tail keywords. Why? You can find out in this article. Theory about long-tail keywords goes like: Long-tail keywords have significant search volume (quite high impressions) Long-tail keywords have