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Google Ads

Case study BodyWorld: +7% turnover from Google Ads, 3,46% conversion rate

Thanks to Blue Winston product campaigns, we have increased both traffic and conversions while maintaining the target CoS in BodyWorld, by approaching people in advanced stage of shopping. After integrating the campaign later from keywords from internal web search, the range of quality converting ad groups has increased. Bodyworld

By |2019-08-06T08:35:01+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , , |0 Comments

Product advertisement – bring your products closer to the audience!

Every seller wants to highlight their product in the competition, emphasize its benefits and show it to as many people as possible – convincing them to buy that product. Product advertisement is placing your product or service to different dedicated and paid spots, with the aim to inform people and

By |2019-06-13T09:09:11+00:00January 2nd, 2019|Categories: Google Ads|Tags: , , |0 Comments

Get the most from expanded text ads!

Twice as much space for your ad? Not a problem anymore! Google Ads have introduced new version of expanded text ads (ETA) that offers you more space to engage with your potential customers. ETA brings along several benefits that can, however, turn into stumbling blocks. That is why you do

By |2019-04-08T13:08:45+00:00January 2nd, 2019|Categories: Features, News|Tags: , , , , , |0 Comments

6 skills every PPC specialist should have

Internet became the most significant channel to advertise and create advertising campaigns. Their admins, PPC specialists, are still more and more wanted by various firms. A degree in marketing is not enough. Before hiring someone, who will manage and optimize your ad campaigns, you should focus on the following skills

By |2019-04-12T15:42:44+00:00December 18th, 2018|Categories: Google Ads|Tags: , , |0 Comments

How to use Google Text Ads in Display Network

Varieties of text ads, known from Google Search Network, can be used also in Display Network, hence in various webs and applications that are using Google Ads. Display Network is actually created by two million of webs and more than 650 000 of applications. All these are places where you

Text ads in Google Search

Google text ads are a great tool to engage with new potential customers. If you, indeed, formulate them properly. After the creation, they will be displayed in the Google Search Network. Either above or below the results. How does the text ad actually look like? Google text ads are composed

By |2019-05-21T13:05:42+00:00December 18th, 2018|Categories: Google Ads, How To Create|Tags: , , , , |0 Comments

What to check and how to optimize product text ads – best practices

Check these in BlueWinston.com How to optimize product text ads? 1. Whether you have created all three main types of campaigns BlueWinston.com allows you to create three types of product-focused campaigns thanks to which you will ensure and cover the advertising for almost every demand in Google Search. So you can

Automated scripts in BlueWinston

For better optimization of product campaigns, we recommend you to use automated scripts. It is a set of rules that increases efficiency of the campaigns. For instance, by excluding keywords that are causing high expenses. You can find all these scripts at the end of every campaign setting in BlueWinston.

By |2019-04-23T08:42:30+00:00December 3rd, 2018|Categories: Google Ads, How To Create|Tags: , , |0 Comments

Headline 3 and Description 2 in Product Ads by BlueWinston

As you have surely noticed, Google Ads has recently launched a possibility of Headline 3 and Description 2 for the ads in Google Search. We have worked hard and launched these features in BlueWinston as well! We are speaking of dynamic expanded text ads. You do not have to create

Engage with people through special characters in your DSA ads

As you surely know, DSA ads have both, their advantages and disadvantages, but also their specifics. The advantages of DSA show up mainly when you are having quality content on your subpage, based on which Google can decide when to display your ad – that is when Google displays DSA

Google Ads automated rules / bidding scripts for better performance

Here are Google Ads automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in Google Ads from connected Google Analytics account.  You can add these scripts here: Top menu > Tools > Rules. Usually there are all

By |2019-04-29T11:48:35+00:00November 20th, 2017|Categories: How To Create|Tags: , , , , , |1 Comment