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Create an Advertising Campaign on YouTube step by step

Up to two billion people sign in to their YouTube account per month, and on average one person spends almost 11.5 minutes a day watching videos there. These are a few of many stats that can convince you that paid YouTube advertising is a great way to attract new leads.

Optimize your paid YouTube advertising for the best results

You have the perfect video that represents your business or one of your products. You have invested a lot of time and money into this work. It must attract many new customers to your e-shop. However, the figures in the reports show something else. What could have possibly gone wrong?

Google Keyword Planner: How does it work and what are the benefits?

When you advertise products in classic ads on Google Search, you need to make sure you target them on the right keywords. Otherwise, your ads will show for irrelevant search queries and will not bring you any customers. No matter how frightening it looks, Google Keyword Planner makes it all

Google Merchant: Create and optimize your product feed

The product feed you provide to the Google Merchant is the basis of advertising in Google Shopping. In this blog, we’ll look at how to create a product feed and what areas to focus on. The product feed is a list of your products, with their specific attributes (details), provided

Use explanations to diagnose changes in your ad performance

Campaign performance changes over time. To be able to adjust its settings correctly, you need to know why these changes are occurring. So far, the analysis of these causes has been really time consuming. But that's over - now you can get explanations for changes in your campaigns and ads

The most common mistakes in Google Ads

We are all looking for ways to get the highest ROI when advertising, that means getting back more than we invested. While there is no universal recipe to achieve this, there are a few settings that should not be overlooked so your advertising does not waste your money. Let’s have

Non-video paid advertising formats on YouTube

YouTube has a few unique benefits that make it worthwhile to advertise your products. We recently mentioned video ad opportunities to present your business through. But if you're not ready to shoot, there's no need to feel sad about it. You can also choose one of several non-video ad formats. Video

Get up to 20% off Shopping Ads with Google Shopping CSS Partner

Get up to 20% off Google Shopping Ads with Google’s unique CSS partner Shoppingin.eu. If you switch Google Merchant from Google CSS to partner CSS when creating Shopping Ads, you will save on your ads. Without any additional charges! Thanks to Shoppingin.eu, Slovak and Czech (also from 19 other European

Bid Simulators: Understand how changes to your budget and goals will affect Smart Bidding

The bid simulators are a unique way to see predicted changes in the performance of your ads as you apply changes your settings. Until recently, they were only available for manual bidding and target CPA. Now you can use them with Smart Bidding too. Different settings have different impacts on

How to install BlueWinston’s Magento plugin for Product Search & Shopping Ads on Google

In this article, we will talk about how to install BlueWinston plugin for Magento.  1. The first step is to install the module. You need to copy the "app" folder to the root address of Magento. You can download it here with the PDF tutorial. 2. Delete

What is Google Ad Rank and how to improve it with just a few clicks

When displaying your ad on Search, your bid amount is not the only factor when considering its position. Important is also the Ad Rank, a value based on several factors. In this blog, we’ll take a look at what this ranking entails and show you a few ways to easily

2020-01-13T09:22:13+00:00Categories: Google Ads|Tags: , , , , |

Four steps towards successful advertising on Google Shopping

We have already focused on Google Shopping ads, their benefits or quick and easy creation in our older blogs. If you're interested in using this format, you're definitely looking for ways to get the most out of it. We’ve outlined four steps for more successful advertising and higher conversions. In order

Create a landing page that gets you conversions

Advertising your product using Google Ads does not end by writing good ad copy and correct targeting. Customer´s experience building and decision making continues after clicking the ad and entering the page to which the ad leads. This landing page, which is not necessarily the main page, is often the

How to set up new Google Ads, Analytics and Merchant account: Ultimate Guide

1. How to create Google Ads account Google Ads is a system for online advertising of products and services on Google. Before you start, you need to have Gmail account. If you don't, just register here. 1. On the Google Ads page, click the blue "Start now" button.

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