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ROI

Case study Audioteka: Blue Winston campaigns with CTR over 10%, hundreds of conversions and longterm ROI 500%

Audiobooks offer the opportunity to spend your time effectively while driving a car, taking bus or plane, while relaxing on a couch or during sports. Audiotéka is number one on the Czech audiobook market. There are thousands of audiobooks that are read by the best performers and are made with

By |2019-06-19T17:06:55+00:00April 11th, 2019|Categories: Case studies|Tags: , , , , |0 Comments

Optimize DSA campaigns with the best practices from Google

Not all products can be advertised in regular way, because of low search volume keywords. Google Ads have therefore developed Dynamic Search Ads (DSA), thanks to which you can engage with the potential customers without using keywords. You are most likely to have met them yet, but do you know

By |2019-04-24T10:31:15+00:00March 14th, 2019|Categories: How To Create|Tags: , , , , |0 Comments

Key performance indicators (KPI) you should track

Key performance indicators (KPI) are being used almost everywhere, either knowingly or not. These are specific measurable indicators, based on which a goal can be set and tracked. Knowing what you want to achieve and by what measurable means (partial goals) you can get there, can be a half of

CoS (Cost of Sales) – Is your ad paying off?

Behind each ad there is a businessman who wants to sell his product as profitable as possible. The profit does not, however, include only the product sales alone, but also the related expenses. One of the expenses is also advertisement that needs to be maintained. If you do not have

By |2019-04-23T09:55:22+00:00October 22nd, 2018|Categories: Google Ads|Tags: , , , |0 Comments