For better optimization of product campaigns, we recommend you to use automated scripts. It is a set of rules that increases efficiency of the campaigns. For instance, by excluding keywords that are causing high expenses. You can find all these scripts at the end of every campaign setting in BlueWinston.
Here are automated rules (scripts) that we recommend to use for product campaigns by BlueWinston. These scripts can by used when you measure conversions and total transaction values in AdWords from connected Google Analytics account. You can add these scripts here: Top menu > Tools > Rules. Usually there are all BlueWinston campaigns with