Navigation:---New feature: Truncate up to the first product group occurrence (the longest one)

New feature: Truncate up to the first product group occurrence (the longest one)

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We have a new improvement for our world unique Product – Group campaigns. This campaign type is designed to create a group of products with keywords suitable for more products and the user is automatically targeted into full-text search results on eshop.

In the past, sometimes were created also too short keywords = redundant work for PPC specialist to pause them. Now we bring brand new feature – Truncate up to the first product group occurence. So, only the longest product group is created.

 

Example – you have these two products:

1) Nike Air Max 90 White

2) Nike Air Max 90 Black

 

Before – these keywords (Ad Groups) were automatically created:

[Nike Air Max 90] => this is okay

[Nike Air Max] => this may be okay, maybe not

[Nike Air] => this is too short

 

Now, with this new feature, only longest group keyword is created:

[Nike Air Max 90]

 

Result: Fewer keywords, but no short and too generic keywords = improvement for your performance!

 

If you want to enable further truncating and finding a shorter group of products (shorter keywords), please “untick” this checkbox!

 

 

 

Notes:

When you choose this new feature in already created campaigns, all shorter Ad Groups and keywords will be paused during the next update to Google Ads.

 

This feature is by default switched on in new Product – Group campaigns with [Exact] and “Phrase” keyword match types.

 

Here you can see another nice example, which keywords were automatically removed thanks to this new feature:

 

By |2019-11-12T16:02:05+00:00May 28th, 2019|Categories: Features|Tags: , |0 Comments
BlueWinston.com is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to BlueWinston.com you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
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