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Why DSA still learning without impressions?

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In some cases, you see that DSA campaign is learning and maybe you have question: How can the Bluewinston DSA campaigns start generating traffic right away instead of wasting time on ‘learning’?

Here is a lot of staff about DSAs:

In many cases time of “learning” in DSA campaigns depends from:

  • number of indexed product pages in Google Index
  • time for learning depends also on number of products within DSA campaign
  • time for learning depends also on number of days (how long the campaign is online -> it takes some time)
  • it depends also on the fact that if you have somewhere else real keywords which could be used in DSA campaign -> traffic will come to them! mostly to [exact match type keywords]
  • check if there are no negative keywords
  • beware of the domain language => you have to set that language which is used on target / auto-target URL(s) of your text ads for DSA

You can review the ”Website coverage” column in Google Ads to see the percentage of pages that belong to a dynamic ad target. It will tell you the percentage of landing pages – all the pages in your website’s domain that Google has indexed – that belong to the same category, contain certain words in the page title, use the same URL snippet, or have common phrases in the content of the website itself.

If you can’t see the “Website coverage” column, add it to the table. Please note that it can take up to 72 hours to expose the website coverage of each auto target if you start a new Dynamic Search Ad campaign.

Note that seeing “–,” rather than a number, as the coverage means that there are no pages targeted at all, so this dynamic ad target will get no traffic.

Other reasons your Dynamic Search Ads might not appear as expected

Your Dynamic Search Ads can show instead of your keyword-based campaigns when the keywords in your keyword-based campaigns are active, paused, or removed.

Your Dynamic Search Ads won’t show when a customer’s search term exactly matches one of your eligible exact-match keywords in the same account.


By |2019-04-08T11:40:59+00:00January 11th, 2019|Categories: Google Ads|Tags: , , , |0 Comments is an automated tool for creation of product text ads for Google Search. It is both an alternative and a must have addition to regular Google Shopping ads (Product Listing Ads, PLAs). Feed-driven product campaigns account for over 40% of the annual %CTR and displays in Google Search that lead to a successful transaction. Unique technology, innovative approach to keywords and ad creation for each product, group of products and their categories in the eshop, make this tool a number one in the global market. Today, BlueWinston is being used by hundreds of clients in over 50 countries (see testimonials from PPC specialists and merchants). Thanks to you do not only automate the creation of ads of your products, but you can also automate their optimization and management thanks to set of automated rules and bidding scripts applied in incredibly short time – every 6 hours!
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