In this article, we will quickly and simply introduce you the main benefits over “competitive” tools from home and abroad.
We will not mention the features we “all” have, but we will rather briefly introduce you those you will not find anywhere else and that will make you love the tool and get the best performance of product performance campaigns in Google Search.
Extremely easy keywords creation
With a unique core of keyword creation for every single product or group of products, you do not have to bother with the lengthy regex, filtering, and XML (product feed) cleanup. With literally just one click, you create long-tail keywords for hundreds, thousands, or ten thousand of your products.
Gradual launch of keywords alias Per-Partes
Per-Partes has already saved tens of thousands of euros to our customers. There is beauty in simplicity. The goal of each product-targeted ad is to have the longest possible keywords forms, and this method ensures that unnecessarily shorter and short forms never start.
Unique Product-Group campaigns (ads)
Blue Winston is in this truly a number one on the global market. We have been developing the feature of automatic detection of product groups for more that 3 years and are still developing it. These are more generic phrases that people are more likely to search for that specific and long product names that gives our advertisers much more traffic with much more conversions.
Innovative Ad Pattern builder – text ad template
With our builder, you will always get the right ads for every single product in your e-shop combined with another unique feature on the market, namely “Prolonging headline 1 to headline 2”. It is basically an option to display these words and phrases in 2 headings in the ad itself for a long product name.
Affordable and accessible for everyone
In some cases, Blue Winston is up to 60% cheaper than competitors. Small shops with a small number of product have it already for 39€/m. and big stores save monthly thousands of euros with at least the same, if not higher performance! The price list is also based on the exact number of data feed products, which is scaled after every 1000 pieces of products, so you do not lose or repay any extra crown. Last but not least, even our low price list can be equipped with a remarkable discount – just contact us and learn how to do it; firstname.lastname@example.org.
Including synchronization every 6 hours
Our clients appreciate that they have synchronized their product data feed and ads every 6 hours, as opposed to competitors.
Tracking and solution for BadWords
A very simple and clear system that takes care of your bad words, trademarks and forbidden words in ad texts and keywords. Thanks to it, you can leave the approval process to BlueWinston itself, and you can also add your own BadWords or alternatives to them.
DSA-P (Dynamic Search Ads for Products)
We have upgraded dynamic search ads for concrete products to the highest level. Every 6 hours, the status of a “classic” product-targeted campaign is checked, where the ad groups are dedicated to individual products. When a product has all the low-search keywords, they automatically switch to DSA-P, where Google will do the most for you and will try to advertise non-advertisable products on Google Search thanks to Google Index. The result is guaranteed.
Ads based on real search queries from your e-shop
So-called Human Search Based campaigns, which thanks to onsite search analytics from your e-shop create keywords from such search queries that have led to at least 3 real purchases in the past 160 days.
DSA-C (Dynamic Search Ads for Categories)
The biggest product price comparison tool in Slovakia and the Czech Republic knows what we are talking about. This is a unique opportunity to create automated DSAs for every single category or subcategory in your e-shop. Alternatively, in relation to a brand. This is how Google Index can handle hundreds or thousands of categories. These campaigns are well-known for their smart bidding by Google Ads, such as Target ROAS or Target CPA. How do we get them? Simply, thanks to the primitive ImportXML feature through Google Sheets in a second!
BPT alias Brand Product Type campaign
Campaigns that target categories of products filtered by brand. It creates keywords and ads for Adidas Basketball Sneakers, Nike Basketball Sneakers and so on. Just a little help from your e-shop programmer and the highest targeting with high conversion rate are born and are still updated with your e-shop.
.CSV and Google Sheets converter to .XML
BlueWinston´s core is built on parsing .XML feeds. Why? Because it is the world´s most standard and reliable feed format. Anyway, we know that many of you have “only” .CSV or Google Sheet feed. We will convert it for free for you to take advantage of the power of our Google Search product campaign automation tool.
Demand-driven continuous development
We are well-known for developing the features our clients want at very short intervals, which we are very proud of, and believe that it is also one of the reasons to choose BlueWinston.com.
Pilot campaigns for free
To test out our tool you do not have to learn how to use it. Our team of PPC specialists will help you with tailored campaigns, whether you are an online store or agency/PPC freelancer, who registers one or several of your customers for a test.
(Coming Soon) Tuned Smart Shopping Ads
Google has announced that Shopping Ads will come to Slovakia and other CEE countries by the end of summer. With support from Google, BlueWinston is preparing a unique version of these ads, where you can take advantage of classic Shopping Ads and enjoy the power of Smart Shopping in one!
(Coming Soon) BlackBox Bidding Tool
Maybe you know it and maybe not, but the biggest load test during the first weeks of advertising is just the bidding and management of campaigns themselves. It does not matter whether they are created manually for tens of keywords or automatically for thousands of them. It is always important to take the time or to use third-party optimization tools. Soon we will be bringing you the first beta version of bidding tool, which is a follow-up to our initial artificial intelligence and will be based on machine learning. We want to bring you a tool and a feature that fills the so-called bridging period between campaign initial time and the point where you can switch to Smart Bidding directly from Google Ads. But for that, you need performance and data. We will bring you a solution that will make your investments a few times more valuable and your ads and keyword structure will be optimized fully automatically and robotically for you!